DoubleVerify expands to India, taps former LinkedIn executive, Nachiket Deole

Mumbai, India -- DoubleVerify continues its growth with the appointment of digital media veteran, Nachiket Deole (pictured), to lead business operations in India. Deole is charged with setting up DV's operations in India and will lead efforts to establish strategic relationships with brands and agencies to help them maximize their...

Saphron launches first cybersecurity insurance for SMEs in the Philippines

As more businesses embrace technology, the need to secure devices, software, and technology platforms grows even broader. With cyber threats becoming more complex and far-reaching, even small and medium enterprises (SMEs) need to invest in cybersecurity platforms to not only protect their businesses but also ensure the safety of their...

Qualtrics launches XM Institute for XM Community

Singapore -- Qualtrics, creator of the experience management (XM) category, has announced the Qualtrics XM Institute. A community and resource destination for XM professionals, practitioners, and leaders. Bruce Temkin, the founder of the Temkin Group, former VP at Forrester Research, and one of the earliest customer experience visionaries, led the...

Wrike launches a new feature to accelerate web proofing and digital campaigns

Sydney, Australia -- To help marketers and creative professionals, Wrike, a collaborative work management platform has introduced new features to accelerate website updates and digital campaigns by adding HTML support to its proofing capability to help speed up the website production process. Offered as part of Wrike for Marketers, Wrike’s...

Report: APAC is the most effective on retargeting conversions on mobile apps

Singapore -- AppsFlyer has released its first retargeting report; The State of App Retargeting 2020 Edition. The report showed that Asia Pacific’s marketers have utilized retargeting most effectively, with the region having the highest rate of retargeting conversions across all verticals, compared with all other regions.  Commenting on the report,...

Alphaus makes Malaysia its Global Development Centre

Kuala Lumpur, Malaysia -- The importance of adopting Cloud infrastructure, especially during the Covid-19 pandemic, is more critical than before. In 2019, worldwide Cloud infrastructure spending reached 107B USD and is growing at a rapid rate of around 40% annually. However, as Cloud spending continues to grow, so is Cloud...

Entropia and Etika use AR to keep Malaysians safe and entertained

Kuala Lumpur, Malaysia -- Amid the lockdown this year, it would be an understatement to say that people have had a drastic shift in their perception of reality. Staying apart became an act of love and hugging became an act of foolishness. Birthday and Raya celebrations via video calls and...

Magnolia bolsters APAC footprint with appointments of two tech veterans

Singapore - Magnolia announces the appointment of industry veterans Vincent Jiang (pictured left) and Matthew Zhang (pictured right) to strengthen its footprint in the APAC market. Vincent Jiang joins the company as the Head of Business and Alliances for Magnolia Asia Pacific, who previously worked on complex solution portfolios at...

How Malaysia’s retail and SME industries have changed due to COVID-19

Kuala Lumpur, Malaysia – Adqlo, a Malaysia-based tech company, has released a report analysing the impact of the COVID-19 pandemic on Malaysia’s retail industry. Titled “Life After Covid-19—How The Retail Industry Is Forever Changed”, the report analysed 8 retail sectors, 8,220 profiles, and 339,930 postings from social media and e-commerce...

SHAREit reveals its success on app engagement functionalities

Jakarta, Indonesia -- Marketing plays a major role in helping brands in identifying, anticipating and satisfying customer needs while also building a deeper connection with them. Marketing has been an ever-evolving field. As the costs for innovation increase, the costs associated with not keeping up are higher yet. This discussion...