GroupM’s Xaxis marks 10th year with new global COO appointment

Singapore – GroupM’s outcome-driven media company Xaxis has recently appointed Silvia Sparry as the company’s newest chief operating officer, following the company’s celebration of 10 years in operation. Prior to her new position, she has served as Xaxis’ vice president of global operations and platforms. In her new role, Sparry...

Carsome launches data center of excellence, appoints new chief data officer

Kuala Lumpur, Malaysia – Following the company’s endeavor to launch a new data center of excellence (COE) in response to the digitalization of the company’s business decisions for the used car industry, Carsome has recently appointed Piyush Palkar as the company’s latest chief data officer. The former head of data...

Essence elevates Sonali Malaviya as managing director of India unit

Delhi, India – Global data and measurement-driven media agency Essence in India has appointed Sonali Malaviya, former senior vice president of client services for Essence’s Google business in INSEA, to be its new managing director for the India team. Malaviya brings with her 20 years of industry experience. Prior to...

SG-based martech Affable.ai raises US$2M to boost influencer marketing platform

Singapore – Martech startup Affable.ai has announced that it has raised US$2m in total funding, which will be used by the startup to bolster its influencer marketing platform to more clients globally who seek aid on running high-impact influencer marketing campaigns. The funding was backed by venture capital companies Prime...

Bambuser acquires martech Relatable, combines competencies for live video shopping

Stockholm, Sweden – Global software Bambuser, which primarily specializes in interactive live video streaming, has announced the acquisition of global martech company Relatable, as both companies are vying to use their combined resources to empower the future of live video shopping as well as influencer marketing campaigns. The acquisition, valued...

This new SG joint venture aims to prep brands on China market’s reopening

Singapore – As Singapore braces for the reopening of the China market, Singapore fintech Aleta Planet has formed a joint venture (JV) with software development Fooyo to offer digital marketing and e-commerce solutions to meet rising demand from Singapore businesses preparing for the reopening of the China market. The JV, called...

IAS comicizes ad verification awareness for JP marketers through manga series

Tokyo, Japan – Integral Ad Science (IAS), the global digital ad verification company, pushes for the awareness of ad verification by using everyone’s favorite medium - Manga comics. IAS launched its first Manga info book titled ‘Understanding Ad Verification with Manga!’ in an aim to raise awareness and deepen understanding...

Oracle announces launch of ad measurement tech for in-game environments

Singapore – As more brands are now engaging and putting up ad space inside in-game environments, computer software company Oracle has announced the launch of a new ad measurement technology to measure ad performance within 3D game environments. The launch was done in line with Oracle’s update of its Oracle...

Nearly all of APAC business leaders admit to be challenged in using data for business decisions: survey

Singapore – Despite the critical importance of data in businesses, nearly all of business leaders in Asia Pacific admit to be challenged in using them to their advantage in creating significant business decisions, new data from a survey from data integration company Talend. According to the global survey, 96% of...

ADA’s US$60m funding from SoftBank to help enhance company’s data, AI offering

Singapore – Data and artificial intelligence (AI) company ADA has announced that it has received a new strategic investment from Japanese multinational conglomerate SoftBank, amounting to US$60m in funding. ADA aims that with this investment, they can continue on the development of AI models, with primary focus on precision targeting...