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Category: Southeast Asia

Lisa Cheng Jg Summit
How one of the largest conglomerates in the PH started ‘small’ in pivoting to digital experience
Posted on November 16, 2020
by MARKETECH APAC
In the recently held UXPH CONF, JG Summit's Lisa Cheng shared a how a traditional conglomerate made its shift to digital experience.
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Colourette Nina Dizon
Local makeup brand in PH gains backlash for CEO's political remark
Posted on November 13, 2020
by MARKETECH APAC
The CEO of PH makeup brand Colourette gained backlash on Twitter for tweeting that she is willing to cancel 11.11 orders made by supporters of the country president.
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STBPokemonGO
STB ups tourism campaign ante through Pokémon Go
Posted on November 13, 2020
by Teddy Cambosa
The Singapore Tourism Board (STB) is now tapping into the AR game Pokémon GO to promote local businesses and tourism in the country.
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TechPartnershipStock
Tata Consultancy Services forges new partnership with tech company Zoho
Posted on November 13, 2020
by Teddy Cambosa
enterpirse.Tata Consutancy Services (TCS) and Zoho are forming a new partnership to expand CRM and CX solutions to a global market enterprise.
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Subway Malaysia
Subway's "More Meat, Less Marketing" campaign gains traction in Malaysia
Posted on November 12, 2020
by MARKETECH APAC
Subway's latest campaign takes on a tongue-in-cheek approach, highlighting the idea of low-budget marketing in exchange of a deliciously made new product.
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AscendaOffersHub
Loyalty solution Ascenda kickstarts new meta-aggregation engine for merchant offers
Posted on November 12, 2020
by Teddy Cambosa
Ascenda, a loyalty solution company, is releasing OfferHub, a meta-aggregation engine that allows merchants customize rewards strategies.
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Singapore CEO local media
Which Singapore CEO is the most talked about online?
Posted on November 11, 2020
by MARKETECH APAC
Chief executives of top banks emerged as the most talked about online.
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DTI Online purchase complaints Philippines
PH trade dep’t reveals 14,869 online purchase complaints this year, led by Shopee, Lazada
Posted on November 11, 2020
by MARKETECH APAC
Philippines' DTI reported that majority of complaints involved eCommerce platforms Shopee and Lazada.
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Richa Kapse Grey CoCo
Head of new Grey SEA commerce unit: ‘Commerce is borderless, and so are we’
Posted on November 11, 2020
by MARKETECH APAC
The new Grey Commerce Collective by global marketing agency Grey brings together its worldwide capabilities in retail and commerce.
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OnlineShoppingStock
Half of Singaporeans made more online purchases, shifted to e-banking amid pandemic, says study
Posted on November 11, 2020
by Teddy Cambosa
Consumers in Singapore have shifted majorly to online gateways for their availed traditional services such as shopping, report from Qualtrics shows.
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