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Category: Southeast Asia

MDEC new campaigns 1
MDEC’s new dual campaign to have gov’t inject total RM200m incentives to boost SMEs’ e-commerce
Posted on July 2, 2021
by Kathleen Murata
MDEC supports Malaysian businesses' e-commerce through two new campaigns called Go-eCommerce Onboarding and Shop Malaysia Online.
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Supernewsroom-Public-Relations-Platform-Distribution
This new PR super app aims to democratize the public relations realm
Posted on July 2, 2021
by Teddy Cambosa
Supernewsroom operates more than just a media distribution site: it features professional writers and translators for localized stories in the region.
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pizza hut x ensemble
Pizza Hut Malaysia names Ensemble Worldwide as creative agency of record
Posted on July 2, 2021
by Kathleen Murata
Restaurant chain Pizza Hut in Malaysia has tapped IPG Mediabrands' Ensemble Worldwide to be its new creative agency of record.
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Carsome
What VMLY&R Commerce’s pilot campaign is working with new ‘Muslim Intel Lab’
Posted on July 1, 2021
by MARKETECH APAC
The recently launched Muslim Lab aims to unearth accurate insights on the needs and behaviors of Muslim consumers.
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Shopee Mall Brand Memberships Grand Launch KV
Shopee officially launches in-app customizable loyalty program for brands
Posted on July 1, 2021
by Kathleen Murata
Shopee has rolled out its new ‘Shopee Mall Brand Memberships’ program, which aims to help brands grow customer loyalty and retention.
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Chubb-Philippines-Country-Manager
Chubb appoints new country president for PH
Posted on July 1, 2021
by Teddy Cambosa
Mari Canta replaces incumbent country manager Peter van Ratingen as the new head for Chubb in the Philippines.
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Lion & Lion has worked on other L'Oréal brands in Indonesia such as Garnier and Maybelline.
L'Oréal Indonesia extends remit with Lion & Lion to launch new brand to the market
Posted on June 30, 2021
by MARKETECH APAC
Lion & Lion has worked on other L'Oréal brands in Indonesia such as Garnier and Maybelline.
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lux-x-wunderman-thompson
Lux brings in ‘smell expert’ in new campaign to put relaunched ‘Lux Magical Spell’ to the test
Posted on June 29, 2021
by Kathleen Murata
Body wash brand Lux has tapped Wunderman Thompson to launch a new campaign with smell expert Laurine Sautour.
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YCP-Solidiance-Philippines-Esports-Industry-Report
New report shows PH esports still grasping for mainstream success amid rising popularity
Posted on June 29, 2021
by Teddy Cambosa
New report from YCP Solidiance explains that the esports scene in the Philippines needs more than just hype, but rather organic reach and accessibility.
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IFC-SEABANK
World Bank’s IFC partners with Vietnam's SeABank to expand lending for SMEs
Posted on June 29, 2021
by Kathleen Murata
IFC and SeABank have partnered up to increase lending to SMEs in Vietnam, and to promote climate finance.
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