Category: Southeast Asia
Thai conglomerate C.P. Group has released a new brand film titled 'Beautiful Run', to restore the value of gratitude among Thais.
DEVRIES Global notes that skincare in Singapore has been at a all-time high preference among Gen Z consumers.
Isentia notes in its latest report how wide the scope of the BTS McDonald's meal has been in the Philippines, a testament of a successful campaign.
Ferrer, who used to be its Connections Strategy and Research Lead, is expected to bring the agency forward in a data-driven culture in taking over its data science and strategy.
Created in collaboration with Wolf Bangkok, the new campaign by Grab aims to encourage the cash-loving nation to use its e-wallet service.
On our first-ever 'The Inner State' feature series, we've talked to four industry leaders on their thoughts and insights on the rise of K-pop brand ambassadors.
Valerie Jaquet, formerly of Unruly, will now oversee InMobi's programmatic business operations in Southeast Asia.
Mana Partners has tapped Matthew Zatto to be its new chief commercial officer, as part of its Southeast Asia expansion.
According to MoEngage, customer engagement in SEA has been rampant across digital channels, most notably on the web.
The agency will build on Cricket foundation's awareness as it looks to onboard more partners in its ecosystem.
