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Category: Southeast Asia

Featured-Images_Nov-4-2
Singapore Airlines tops brand rankings in SG for fifth consecutive year
Posted on November 18, 2022
by Teddy Cambosa
Singapore Airlines topped YouGov's 2022 Best Brand Rankings, while multi-service platform Go-Jek was named most improved brand in SG.
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Customer engagement MoEngage unveils four new solutions including personalisation suite
Posted on November 17, 2022
by Teddy Cambosa
MoEngage launched four new products to strengthen its customer engagement strategies targeted at brands in SEA region.
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New project by top game developers Ubisoft, Riot Games to better AI tools in detecting ‘disruptive’ behaviour in games
Posted on November 17, 2022
by MARKETECH APAC
Top game developers Ubisoft and Riot Games have recently announced ‘Zero Harm in Comms’, to prevent harmful player interactions.
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Shopee makes third round of layoffs, affecting SG team
Posted on November 16, 2022
by Teddy Cambosa
Shopee makes third round of layoffs this year including teams from Singapore, says they're working on helping out affected employees.
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Amanda Koh appointed as Edelman SG’s new head of technology
Amanda Koh appointed as Edelman SG’s new head of technology
Posted on November 16, 2022
by Teddy Cambosa
In her new role, she will be building on the agency’s strong technology sector capability and expertise.
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Wootag launches new ‘Wootag For Ads’, appoints Jeffrey Kwan as new MD
Posted on November 16, 2022
by MARKETECH APAC
Wootag has recently launched ‘Wootag For Ads’. Simultaneously, Jeffrey Kwan has been appointed by the platform as its new managing director.
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KFC Thailand transforms iconic bucket into the ‘Bucket Basket’ this Christmas
Posted on November 15, 2022
by MARKETECH APAC
KFC Thailand transforms its iconic bucket into the new ‘KFC Basket the Bucket' this Christmas to join Thai people in their obsession with gifting baskets.
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FairPrice Group, The Trade Desk team up to power advertising approach with retail media
FairPrice Group, The Trade Desk team up to power advertising approach with retail media
Posted on November 15, 2022
by Teddy Cambosa
The partnership with The Trade Desk marks the first time that FairPrice Group’s pseudonymised sales conversion data will be available within a programmatic media buying platform.
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PropertyGuru launches new bus tours to guide property seekers make confident decisions
Posted on November 15, 2022
by Kathleen Murata
Called ‘Property TourTalks’, the latest initiative is comprised of specially curated bus tours hosted by PropertyGuru’s experts.
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Okta unveils new customer identity solution targeted at boosting brands' UX, security
Posted on November 14, 2022
by Teddy Cambosa
Okta introduces Okta Customer Identity Cloud, a solution powered by Auth0, to help businesses improve UX while reducing security risks.
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