Category: Southeast Asia
In her new role, she will lead Havas Malaysia through a transformative journey of exponential growth. Her primary focus will be on fostering collaboration and partnerships, driving new business momentum, and building and leading future-ready teams.
The TM team has created ‘AIDENTITI™ KITA’ an AI platform that allows people to express the unique traits that make them Malaysian. The campaign features a microsite at where people can generate their ‘AIDENTITI™’ as a personalised music video clip and stand a chance to be featured on digital billboards...
Media Brands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released PETRONAS’ festive film that commemorates the upcoming Merdeka and Malaysia Day celebrations.
The partnership will enable all Malaysian e-wallets supported by PayNet to be accepted by Alipay+ merchants network globally in 2024, with a collaboration with Ant Group on joint digital marketing efforts to enhance visibility of businesses directly within the users’ e-wallets.
Global beverage company Coca-Cola officially unveils its new online film that brings to the forefront the unifying power of shared meals and the authentic connections forged at the dining table.
The book, titled ‘Shopee Spotlights Local — Unveiling Malaysian Gems’, profiles Shopee sellers in each state who are top performing in terms of popularity, biggest storefronts, green products, exporters, livestreamers, and women-owned businesses.
KFC Thailand unveiled its newest trilogy of relatable advertisements that tapped into the insights of Thai people on how lunchtimes have become a dull mealtime routine.
Participants can compete to win a grand prize of one million World of Hyatt points that can be used to redeem free nights, room upgrades, gourmet and wellness experiences at Hyatt hotels in Singapore and around the world.
Developed in partnership with The Secret Little Agency, AIC launched its campaign with the goal of shedding light on the one universal requirement which a career in community care needs.
The hybrid conference will be hosting keynote presentations, as well as multiple panel discussions and fireside chats by Malaysian industry leaders covering industry topics such as emerging technologies like AI, customer experience, influencer marketing, digital advertising, amongst others.
