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Category: Southeast Asia

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Etiqa Insurance Singapore’s new campaign encourages Singaporeans to enjoy life’s unexpected journeys
Posted on August 23, 2023
by Aliza Carmona
Etiqa Insurance Singapore, a life and general insurance provider, unveiled its latest brand campaign, ‘With You for the Ride’, which aims to ignite the spirit of adventure among Singaporeans and invites them to explore life’s diverse possibilities and excitement in unexpected journeys.
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Ex-UM Malaysia’s Audrey Chong joins dentsu Malaysia as CEO following Kien Eng Tan’s retirement
Ex-UM Malaysia’s Audrey Chong joins dentsu Malaysia as CEO following Kien Eng Tan’s retirement
Posted on August 23, 2023
by Teddy Cambosa
Previously having been the CEO of Universal McCann Malaysia, Chong brings 25 years of industry experience across media, creative, strategy and digital marketing with in-depth understanding and expertise of the Malaysian market. 
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Mercedez-Benz appoints Amanda Zhang as CEO and president for Malaysia, head of region for SEA
Mercedes-Benz appoints Amanda Zhang as CEO and president for Malaysia, head of region for SEA
Posted on August 23, 2023
by Teddy Cambosa
During her tenure, Zhang and her team generated significant momentum, achieving a robust double-digit growth in both sales and customer services.
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Eastwest PR appointed by cybersecurity company Tenable as strategic PR partner in SEA
Eastwest PR appointed by cybersecurity company Tenable as strategic PR partner in SEA
Posted on August 23, 2023
by Teddy Cambosa
The agency will also leverage its proven track record of acting as a strategic advisor to client-partners to shape and grow Tenable’s PR programme in the region. 
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Warner Bros. Discovery joins forces with Singapore Tourism Board for global anniversary campaign efforts
Posted on August 23, 2023
by Aliza Carmona
Global media and entertainment company Warner Bros. Discovery (WBD) announced its partnership with the Singapore Tourism Board (STB) to launch 'Celebrating Every Story’, an island-wide campaign for the company’s 100th year anniversary in Singapore.
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Avyan appoints Hermie Leon as chairwoman of its PH operations
Avyan appoints Hermie de Leon as chairwoman of its PH operations
Posted on August 23, 2023
by Teddy Cambosa
Known for her work ethic, versatile management skills, and customer-centric philosophy, de Leon’s appointment is expected to lend significant heft to Avyan’s growth and success in the Philippines. 
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Publicis Groupe Vietnam boosts strategic, creative and growth leadership
Publicis Groupe Vietnam boosts strategic, creative and growth leadership
Posted on August 23, 2023
by Teddy Cambosa
They include Pepper Feraren as its chief strategy officer, elevations of Paolo Garcia as chief creative officer and Julian Brzoska as chief growth officer; and Chandu Rajapreyar as executive creative director.
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KFC Malaysia creates ‘Kentucky Town’ alongside VMLY&R to celebrate 50th anniversary
KFC Malaysia creates ‘Kentucky Town’ alongside VMLY&R to celebrate 50th anniversary
Posted on August 22, 2023
by Teddy Cambosa
Located at the Sunway Pyramid blue concourse in Kuala Lumpur, Kentucky Town was open to the public from July 4 to July 10, 2023. In partnership with KFC, VMLY&R planned and executed on-ground activations and communications around the event.
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Habitap, JLL announce strategic partnership to create super-app for tenants
Habitap, JLL announce strategic partnership to create super-app for tenants
Posted on August 22, 2023
by Teddy Cambosa
Powered by Habitap, the super app called ‘COMPASS SG’ allows JLL clients access to a wide range of control and management over their smart households, as well as avail other features such as security and building services.
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AirAsia Philippines teams up with DTI to bring local goods in-flight
AirAsia Philippines teams up with DTI to bring local goods in-flight
Posted on August 22, 2023
by Teddy Cambosa
The partnership between AirAsia Philippines and DTI aims to proudly carry world-class Filipino talent and products throughout Asia and beyond. This also fulfills Capital A President and CEO Tony Fernandes' vow to promote Filipino brands all over ASEAN.
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