Category: Southeast Asia
MARKETECH APAC recently caught up exclusively with Madina Kalyayeva to learn more about this move and hear her insights on the outlook of the digital marketing industry in Southeast Asia.
Titled ‘Acceptance’, the film was directed and narrated by Leong herself and shot entirely from a first person’s POV, allowing the viewer to see the world through her eyes and better understand how an autistic person processes the things around them.
BBDO Singapore and MOH Holdings have partnered with Livewire’s Fortnite to transform the healthcare profession and stories into a gameplay experience as part of the ‘The Power of Care’ integrated campaign.
This locally conceptualised and produced take on the brand’s narrative in Southeast Asia, the videos celebrate the vibrant possibilities that Tinder offers its users. As Tinder continues to redefine the narrative around dating, Vietnam’s It Starts with a Swipe campaign celebrates modern dating experiences...
Public relations consultancy Elliot & Co. has appointed Mayda Jutahkiti as its new managing director for Singapore and Jayeeta Mazumder as its new account director.
JOLT Digital continues its growth momentum with the strategic appointments of Khairul Helmi as business director and Truman Tan as associate manager.
Maybank's Chinese New Year film, "Unspoken Connections," sheds light on the deaf community's unique experience of honouring one of the world's most vibrant, loud, and happy events. The film digs into their perspective in a peaceful setting, emphasising the critical role of sign language in overcoming...
MullenLowe TREYNA (MLT) has officially acquired the full digital advertising business of digital creative agency Xiklab Digital, inclusive of its client roster and key talent.
Made in collaboration with local director Royston Tan, the film titled ‘Extended Love’ by MullenLowe Singapore and MCI displays how Singaporeans value both their family and their community.
Through this expanded partnership, more tourists visiting Resorts World Sentosa(RWS) will now be able to pay with their home e-wallets, with Alipay+ enabling the use of six new e-wallets namely, Hipay (Mongolia), MPay (Macao SAR, China), MyPB by Public Bank (Malaysia), Toss Pay and Naver Pay (South Korea),...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)