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Category: Southeast Asia

Deniz Kavak details recent move to Propseller, what’s next in real estate marketing
Deniz Kavak details recent move to Propseller, what’s next in real estate marketing
Posted on February 14, 2024
by Teddy Cambosa
In a recent exclusive interview with MARKETECH APAC, Kavak shared that his leadership will focus on two areas: team leadership and strategic oversight. In it, he will be dedicated to recruiting, managing, and developing a high-achieving marketing team, as well as crafting and executing the overall marketing...
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Closeup relives romantic moments, bringing back a classic Pinoy song in latest campaign
Closeup relives romantic moments, bringing back a classic Pinoy song in latest campaign
Posted on February 14, 2024
by Teddy Cambosa
Conceptualised by MullenLowe TREYNA, Closeup’s campaign reimagines the song in 2024 for a new generation with singer Adie’s vocals and the love team of Donny Pangilinan and Belle Mariano, affectionately known as DonBelle, in the film.
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KFC Thailand invites couples to ‘put a fried chicken ring on it’ in new finger-lickin' Valentine’s Day campaign
Posted on February 13, 2024
by Aliza Carmona
KFC has unveiled its limited edition ‘Fried Chicken Rings’ collection as part of its Valentine’s Day campaign and 40th anniversary celebration in Thailand.
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Aiken’s CNY campaign aims to empower Malaysians as the brightest stars this festive season
Posted on February 13, 2024
by MARKETECH APAC
In the movie, a group of girls use the Aiken Vita-C Bright Skincare line to embrace their brightest selves. The girls are given the chance to succeed on the football court because of their glowing skin.
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STB strengthens ties with Traveloka in new MOC to enhance Southeast Asia travel experiences
Posted on February 13, 2024
by Aliza Carmona
The Singapore Tourism Board (STB) and travel platform Traveloka have signed a new one-year Memorandum of Cooperation (MOC), renewing their longstanding partnership to elevate visitor experiences across Southeast Asia.
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EnterpriseSG, IMDA launch GenAI sandbox dedicated for SMEs
EnterpriseSG, IMDA launch GenAI sandbox dedicated for SMEs
Posted on February 13, 2024
by Teddy Cambosa
According to the two entities, the ‘GenAI Sandbox’ is expected to benefit some 300 SMEs from sectors including retail, F&B, education, and hospitality, which will be able to tap on a range of GenAI solutions to elevate marketing and sales, and customer engagement efforts.
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E-commerce complaints in SG see 47% spike in 2023: report
E-commerce complaints in SG see 47% spike in 2023: report
Posted on February 12, 2024
by Teddy Cambosa
There was a general decrease in complaints across various industries, except for the motorcar industry which saw an increase of eight per cent, primarily due to an increase in complaints involving rental or shared cars. 
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Nearly half of Singaporeans are likely to buy soft drinks during CNY: report
Nearly half of Singaporeans are likely to buy soft drinks during CNY: report
Posted on February 12, 2024
by Teddy Cambosa
While both men and women were equally likely to buy soft drinks, there were some differences among the age groups. Young adults aged between 18-24 were more likely than others to say this (53%), whilst adults aged 55 and above were more likely to not purchase soft drinks during this time.
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Popeyes Singapore initiates ‘lucky’ solution to excess mandarin orange dilemma this Chinese New Year
Posted on February 8, 2024
by Aliza Carmona
Popeyes Singapore has launched its latest Chinese New Year (CNY) activation campaign that lets people exchange their excess mandarin for some lucky discounts on their limited edition chilli crab chicken menu.
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Nestlé Professional launches customer engagement centre in Singapore
Nestlé Professional launches customer engagement centre in Singapore
Posted on February 8, 2024
by Teddy Cambosa
Helmed by Nestlé Professional's in-house chef and barista, and alongside association partners, they aim to address key industry challenges while serving the evolving needs of their clientele. 
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