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Category: Southeast Asia

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SeenThis announces significant appointments across ANZ, APAC markets
Posted on February 20, 2024
by MARKETECH APAC
SeenThis, an adaptive streaming technology firm, today announced the appointment of Michael Krawczyk as commercial director for Australia and New Zealand. The company also announced the addition of four new employees to its APAC team, which include Wen Jing Toh as sales manager for Southeast Asia, Ain...
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Singapore announces S$1b 5-year investment plan on AI: here’s what industry leaders think of it
Singapore announces S$1b 5-year investment plan on AI: here’s what industry leaders think of it
Posted on February 20, 2024
by Teddy Cambosa
MARKETECH APAC sought insights from various marketing industry leaders to learn more about their perspectives on this recent government move, and how the industry can use this to move forward.
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Mandai ventures into fashion, releases sustainable apparel capsule collection
Mandai ventures into fashion, releases sustainable apparel capsule collection
Posted on February 19, 2024
by Teddy Cambosa
The apparel collection is an extension of Mandai Wildlife Group’s ‘Choose Good with Mandai’ campaign to raise awareness about how people can collectively protect nature and wildlife by making conscious choices daily.
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Board a flight through a photographer’s lens in Singapore Airlines’ latest campaign film
Board a flight through a photographer’s lens in Singapore Airlines’ latest campaign film
Posted on February 16, 2024
by Teddy Cambosa
The film follows Berlin-based travel photographer Julia Nimke, as she challenges herself to shoot, curate, and edit her very own photography exhibit pieces on her flight with Singapore Airlines. 
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Carousell co-founder Lucas Ngoo to step down from day-to-day management roles
Carousell co-founder Lucas Ngoo to step down from day-to-day management roles
Posted on February 16, 2024
by Teddy Cambosa
In a recent LinkedIn post, he stated that he continues to have full vested interests in the success of Carousell as a co-founder, board director and shareholder, and have full confidence in their business and leadership team.
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Supermom launches 'Brand Awards for 2024,' centred on highlighting mission-centric brands
Supermom launches 'Brand Awards for 2024,' centred on highlighting mission-centric brands
Posted on February 16, 2024
by Teddy Cambosa
This year's award promises to be bigger in size and scope, covering 18 categories and five countries in Southeast Asia, including Singapore, Malaysia, Indonesia, Vietnam and Thailand. Categories range from baby care, nutrition to education, insurance and travel. 
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APRW announces appointment as official PR agency for Singapore Maritime Week 2024
APRW announces appointment as official PR agency for Singapore Maritime Week 2024
Posted on February 16, 2024
by Teddy Cambosa
Through this appointment APRW will be playing a pivotal role in managing media relations, elevating the profile and prestige of the event, and contributing to the global discourse on maritime excellence.
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Filipino gamers spend the least on games across APAC: report
Filipino gamers spend the least on games across APAC: report
Posted on February 15, 2024
by Teddy Cambosa
According to the report, the concept of creating value for Filipino gamers is crucial because when they do spend on microtransactions, the reasons are value-specific, e.g. when there is a sale (50%), in-game power-ups (36%), gifts (31%), a treat for oneself or someone else (31%), and limited-time release...
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MARKETECH-PHOTOS
Best believe Changi Airport will ‘beJEWELed’ in latest initiative gathering Swifties for enchanting sing-along event
Posted on February 15, 2024
by Aliza Carmona
Changi Airport Group (CAG) has organised a sing-along event in Jewel Changi Airport to bring together Swifties, Taylor Swift’s fans, in celebration of their wildest dreams ahead of the superstar’s upcoming concert in Singapore.
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Fujifilm celebrates 90th anniversary with a smile through first ever-global purpose
Fujifilm celebrates 90th anniversary with a smile through first ever-global purpose
Posted on February 15, 2024
by Teddy Cambosa
The new global purpose reflects Fujifilm Group’s role in bringing smiles to the world through innovative products for the past 90 years and the goal for the entire Fujifilm group to guide employees, customers and the community toward a shared future.
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