Category: Southeast Asia
The study highlighted that around 90% of Indonesian and Malaysian consumers prioritise brands that follow faith-based values and principles, and around 40% of consumers turn to social media platforms like TikTok and Instagram to discover brands.
Salesforce, a customer relationship management company, has pledged a five-year, US$1b investment in Singapore, solidifying its commitment to the innovation of a significant growth market for the company.
Indonesia – Lifebuoy, Unilever’s hygiene soap brand, has teamed up with MullenLowe agencies to launch a horror-comedy campaign targeting Gen Z in Indonesia. Amid record-breaking heatwaves, the campaign blends supernatural folklore with humour to promote Lifebuoy’s cooling body wash. Developed by MullenLowe...
With ‘BrandSync360’, the platform empowers brands with the tools to monitor, measure, and optimise their communication activities with unprecedented precision and clarity, bridging the gap left by traditional brand health trackers that struggle to keep pace with today's dynamic marketing landscape.
Creative agency We Are Social has appointed Naiyen Wang as its managing director for Southeast Asia (SEA).
Beauty brand Dove is advocating for body positivity among Filipina athletes in its latest International Women’s Month campaign.
Indonesia – Pocari Sweat has teamed up with Dentsu Indonesia for its latest Ramadan campaign, breaking tradition with a bold horror-comedy approach to highlight the importance of staying hydrated during the fasting season. Titled “Cairan Tubuh Bocor, Emang Bikin Horor” (“Losing Body Fluids?...
HSBC Singapore has unveiled an exclusive international lifestyle and entertainment platform designed to elevate the experiences of its Premier Mastercard cardholders.
SM Supermalls is advocating for a waste-free future through its nationwide ‘Trash to Cash’ (TTC) initiative, where people can exchange recyclables for cash.
Indonesia – Apple has reportedly secured local content certificates from Indonesia’s industry ministry for 20 products, including the iPhone 16. However, the company still requires approvals from other ministries before it can begin sales. According to a recent Reuters report, ministry spokesperson Febri...
