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Category: South Asia

Twinterview-Mad-Influence
Mad Influence offers new studio to duo Surabhi, Samriddhi for ‘Twinterview’ show
Posted on January 13, 2022
by Kathleen Murata
‘Twinterview’ presents a diverse range of renowned TV and OTT celebrities providing amusing responses to some hot questions.
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Tasva-and-Taproot-Dentsu-campaign
Ethnic wear brand Tasva’s new campaign urges Indian men to show their ‘best of self’
Posted on January 12, 2022
by Kathleen Murata
The latest campaign by Tasva and Taproot Dentsu challenges the social code of conduct prescribed for Indian grooms at weddings.
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Paytm’s latest ad challenges audience perception on women’s financial dependency
Paytm’s latest ad challenges audience perception on women’s financial dependency
Posted on January 6, 2022
by Teddy Cambosa
Paytm in association with Dentsu Impact, has rolled out a new campaign that challenges the perception of women and their financial autonomy.
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Schwarzkopf-and-FoxyMoron
Beauty brand Schwarzkopf Professional hands digital mandate to FoxyMoron
Posted on January 6, 2022
by Kathleen Murata
The mandate will see FoxyMoron overseeing Schwarzkopf Professional’s strategic content and design across all social media platforms.
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IDFC MF new campaign
IDFC’s new campaign explores emotions’ role in investing
Posted on January 5, 2022
by Teddy Cambosa
IDFC Mutual Fund has launched a new investor awareness campaign that delivers the message of disciplined investing. This was done in collaboration with creative agency TBWA \ India. 
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Saurabh-Tyagi-HiveMinds-CCO
Madison World’s digital arm HiveMinds names Saurabh Tyagi as chief client officer
Posted on January 5, 2022
by Kathleen Murata
Saurabh Tyagi will be leading HiveMinds’ enterprise clients, helping to power the company’s growth in the coming years.
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Mad Influence marks 4th year with new Dubai office, subsidiaries
Mad Influence marks 4th year with new Dubai office, subsidiaries
Posted on January 3, 2022
by MARKETECH APAC
New subsidiaries for the year include a talent division called Mad Talent and a live streaming and e-commerce one called Mad Streaming.
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Yellophant-Digital-Beleaf-Organics
Yellophant Digital wins digital mandate for Beleaf Organics
Posted on January 3, 2022
by Teddy Cambosa
Through the mandate, Yellophant Digital will manage the Beleaf Organics' overall digital marketing strategy.
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Emami-Boro-Plus
Boro Plus’ new campaign promotes ‘self-love’ via Instagram Reels
Posted on January 3, 2022
by Kathleen Murata
The new social drive initiative by Boro Plus features dancer and choreographer Shakti Mohan, promoting the importance of ‘self-appreciation’.
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ACKO-Insurance-The-Gifted-Road
ACKO Insurance’s holiday campaign a reminder for safer roads in Bengaluru
Posted on January 3, 2022
by Teddy Cambosa
'The Gifted Road' campaign is a holiday gift by ACKO Insurance for the longer run, in a city that deals with road pothole problems.
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