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Category: South Asia

McDowell’s No. 1 gathers IPL players to chant different ‘Yaari’ cheers in new campaign
McDowell’s No. 1 gathers IPL players to chant different ‘Yaari’ cheers in new campaign
Posted on May 12, 2022
by MARKETECH APAC
'Yaari' means friendship. The campaign aimed to bring the energy and camaraderie of the IPL games to people's screens.
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BIBA’s new campaign urges us to fulfil a mother’s bucket list
BIBA’s new campaign urges us to fulfil our mother’s bucket list
Posted on May 11, 2022
by MARKETECH APAC
The film shows how oftentimes mothers, amid prioritising their children’s dreams and desires, sacrifice putting their own aside.
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Talented
Indie agency Talented welcomes ad leaders as new founding partners
Posted on May 11, 2022
by MARKETECH APAC
According to Gopalakrishnan, over the last few years, conversations in the industry have been circling around the looming irrelevance of...
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IdeateLabs bags digital marketing mandate of White Oak Capital Management
IdeateLabs bags digital marketing mandate of White Oak Capital Management
Posted on May 11, 2022
by Teddy Cambosa
The IdeateLabs' agency will be responsible for managing the creative communication duties of White Oak Capital Management.
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Dell India’s ‘futurist’ program challenged youth to present sustainability advocacy in creative way
Dell India’s ‘futurist’ program challenged youth to present sustainability advocacy in creative way
Posted on May 10, 2022
by Teddy Cambosa
Dell India’s program, Dell Futurist, is set for skillful youth who want to create a future where their passion transforms into their careers by enabling technology.
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Untitled design (5)
Evergreen Club taps the written narrative to pay tribute to mothers
Posted on May 6, 2022
by MARKETECH APAC
Through stories narrated on its Instagram and Facebook channels, it pays tribute to the incredible journey of motherhood.
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Vitamin-stree-pays-tribute-to-pcos-community-in-new-rap-music-video
Vitamin Stree pays tribute to PCOS community in new rap music video
Posted on May 6, 2022
by Teddy Cambosa
The music video aims to depict the PCOS community's struggles and experiences, the ups and downs of hormonal roller coaster, as well as the solidarity of Indian women with PCOS.
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Indian SME
New report cites Indian small businesses as ‘most innovative’ in APAC
Posted on May 6, 2022
by MARKETECH APAC
India's small businesses are reportedly the most innovative in the Asia-Pacific region...
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Kraft-Heinz-India-Campaign-with-BBH-India
Kraft Heinz’s latest campaign marks launch of new offering Heinz Tomato Twizt in India
Posted on May 6, 2022
by Kathleen Murata
The new campaign highlights how Heinz Tomato Twizt is a saviour, whether for yesterday’s leftover food or a kitchen experiment gone wrong.
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Aniruddha-Deb-DDB-Mudra-Group
DDB Mudra Group names Aniruddha Deb as new EVP, head of business for North
Posted on May 5, 2022
by Kathleen Murata
Aniruddha Deb will be overseeing the integrated business between DDB Mudra Group and 22feet Tribal Worldwide in the North office.
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