Category: Marketing
Her appointment comes as Milieu Insight continues to build out its leadership bench in key markets.
Hong Kong – HK Express has launched its latest brand campaign, integrating the idea of self-love into its brand philosophy and encouraging people to use travel as a way to reconnect with themselves amid the accelerating pace of city life. The campaign, “Self-Love through Travel”, centres on three creators...
Bangkok, Thailand – KFC Thailand has launched a new campaign to support the release of its limited-time menu item, Angry BBQ WingZ, positioning the product around a gradual “slow-burn” spice experience. Titled “Seems Not Spicy. Then Suddenly–Scorching,” the campaign is led by a commercial that depicts...
Manila, Philippines – Coca‑Cola Europacific Aboitiz Philippines (CCEAP) has entered into a partnership with the Union of Local Authorities of the Philippines (ULAP) and the Provincial Government of Quirino to expand the reach of the ‘Tapon to Ipon’ (From wasting to saving) programme to more local government...
The rebrand is supported by investment from parent company News Corp and will coincide with the unveiling of a new state-of-the-art media broadcast headquarters.
Singapore – Global sleep wellness brand Heveya is marking World Sleep Month with a series of immersive experiences across Singapore, inviting residents to explore the benefits of restorative rest through guided sessions and experiential pop-ups. Anchored around World Sleep Day on 13 March, the month-long...
Bangkok, Thailand – Thailand is preparing a proposal to introduce a phased tax on high-sodium packaged foods in a move that aims to support broader efforts to address salt-related health disorders, such as hypertension and kidney disease. According to Rachada Wanichakorn, deputy director-general of...
Singapore – TBWA\Singapore has launched an Innovation Lab in Singapore, establishing the first Centre of Excellence in its Asia-Pacific network with support from the Singapore Economic Development Board to accelerate AI-led brand innovation. The Lab is intended to help companies develop scalable brand...
Done alongside Handl Media and Yellow Door Studio, the campaign features a unifying story that celebrates and gives back to fans, teams, and partners.
Indonesia – Canva has kicked off its first-ever Ramadan campaign in Indonesia, turning the curtains of more than 20 Jakarta warungs (local neighbourhood cafés and small eateries) into colourful, witty canvases that showcase the ease and joy of designing with Canva. During Ramadan, warungs and wartegs...
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