Category: Marketing
According to the companies, this year’s campaign builds on the momentum of the previous edition by focusing on longer-term infrastructure support.
United Kingdom – After a year marked by declining revenue and margin pressure, WPP has announced a bold restructuring plan to dismantle its holding company model, deliver £500m in cost savings and rebuild growth through a fully integrated, AI-enabled operating structure. The multi-year strategic plan,...
Singapore – Mastercard has appointed Minsook Cho as country manager for Singapore, where she will lead the company’s strategic direction and business operations while working with regional and global clients headquartered in the market. Cho will oversee Mastercard’s efforts to support Singapore’s digital...
Singapore – McLaren Racing has named Etihad Airways as an Official Partner from the 2026 season, covering both the McLaren Formula 1 Team and the United Autosports World Endurance Championship Hypercar programme. The multi-year agreement brings together the racing team and the UAE national airline in...
U.S.A. – Coach has unveiled its Spring 2026 campaign, ‘Explore Your Story’, a global initiative shaped by insights from Gen Z and co-created with communities worldwide to celebrate storytelling, self-expression, and connection. Inspired by a renewed interest in long-form storytelling, the campaign...
India – JBL India has introduced a new digital campaign titled ‘Fighting For The Right Voices’, featuring New Zealand cricketers Daryl Mitchell and Glenn Phillips. The campaign coincides with the ongoing cricket season and focuses on themes of mental resilience and managing external pressure. Set against...
United States – Netflix has confirmed that it has declined to raise its offer for Warner Bros., concluding months of speculation and competitive bids in the media sector. In December 2025, Netflix signed a definitive agreement to acquire Warner Bros., including its film and television studios, HBO,...
India – Bajaj Auto has partnered with VDO.AI and Dentsu India to launch a dynamic creative optimisation (DCO) powered connected TV (CTV) campaign for Triumph Motorcycles. The campaign aims to combine the reach of television with the precision of digital targeting as viewing habits in India shift towards...
Singapore – Formula 1 and Disney have commenced their partnership with the launch of the “Fuel the Magic”, a region-wide campaign spanning digital content production, merchandise releases and on-ground activations. The collaboration was first announced in 2025, following Formula 1’s partnerships with...
The premise behind the new vision is: “The finest of everything, everywhere, all at once,” positioning the vessel itself as the ultimate destination and highlighting the mobility of a boutique resort at sea.
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