Category: Marketing
Singapore – McLaren Racing has named Etihad Airways as an Official Partner from the 2026 season, covering both the McLaren Formula 1 Team and the United Autosports World Endurance Championship Hypercar programme. The multi-year agreement brings together the racing team and the UAE national airline in...
U.S.A. – Coach has unveiled its Spring 2026 campaign, ‘Explore Your Story’, a global initiative shaped by insights from Gen Z and co-created with communities worldwide to celebrate storytelling, self-expression, and connection. Inspired by a renewed interest in long-form storytelling, the campaign...
India – JBL India has introduced a new digital campaign titled ‘Fighting For The Right Voices’, featuring New Zealand cricketers Daryl Mitchell and Glenn Phillips. The campaign coincides with the ongoing cricket season and focuses on themes of mental resilience and managing external pressure. Set against...
United States – Netflix has confirmed that it has declined to raise its offer for Warner Bros., concluding months of speculation and competitive bids in the media sector. In December 2025, Netflix signed a definitive agreement to acquire Warner Bros., including its film and television studios, HBO,...
India – Bajaj Auto has partnered with VDO.AI and Dentsu India to launch a dynamic creative optimisation (DCO) powered connected TV (CTV) campaign for Triumph Motorcycles. The campaign aims to combine the reach of television with the precision of digital targeting as viewing habits in India shift towards...
Singapore – Formula 1 and Disney have commenced their partnership with the launch of the “Fuel the Magic”, a region-wide campaign spanning digital content production, merchandise releases and on-ground activations. The collaboration was first announced in 2025, following Formula 1’s partnerships with...
The premise behind the new vision is: “The finest of everything, everywhere, all at once,” positioning the vessel itself as the ultimate destination and highlighting the mobility of a boutique resort at sea.
Singapore – The Health Promotion Board has launched a new campaign with TBWA\Singapore to highlight excessive sodium consumption in Singapore, using striking visuals and public installations to encourage residents to reduce salt intake and rediscover authentic flavours. Titled “Salt Buries True Flavours”,...
Hong Kong – Bluebell Group, an Asia-based brand distributor and operator, has formalised its executive leadership team and permanently appointed Philippe Guettat as group president & CEO. Guettat’s appointment marks the next chapter for Bluebell, with a focus on operational excellence, accelerated...
India – Talented, an independent creative agency, has announced the launch of mktgstack, a new agency aimed at founders and brand operators, and designed as an AI-native growth partner. The new agency also seeks to implement modern marketing systems and playbooks similar to those used by internet-native...
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