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Category: Marketing

ON PURPOSE India
ON PURPOSE rolls out third edition of pro-bono initiative, ‘The Purpose Project’
Posted on July 22, 2021
by Kathleen Murata
ON PURPOSE's ‘The Purpose Project’ is an effort to help NGOs to build their communications capabilities via voluntary work.
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HypeAuditor-Australia-Millenial-Finance-Influencer
New insights unveil rising trend of ‘finfluencers’ among female Aussie millenials
Posted on July 22, 2021
by Teddy Cambosa
Latest data from HypeAuditor shows how the finance influencer space in Australia is steadily growing, thanks to a large female millenial following.
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dentsu malaysia Creative line of service CEO
dentsu MY unveils advertising veteran Kunal Roy as CEO of Creative line of service
Posted on July 22, 2021
by MARKETECH APAC
dentsu malaysia has finally announced its CEO for the Creative line of business, following the restructuring of the bigger dentsu network.
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nunn-media-sydney-jennifer-olmi
Nunn Media Sydney announces appointment for newly created role digital director
Posted on July 22, 2021
by Kathleen Murata
Jennifer Olmi has been appointed by Australia's independent media agency Nunn Media to be the new digital director for its Sydney office.
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Bangladesh seeks global rep of capital market and has just issued a tender to find eligible marketers
Bangladesh seeks global rep of capital market and has just issued a tender to find eligible marketers
Posted on July 21, 2021
by MARKETECH APAC
The contract involves a 16-month long campaign with one of the leading financial news and content platforms globally.
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Sony-Music-Japan-VEE-Project-VTuber
Sony Music JP launches large-scale VTuber project, on hunt for new talents
Posted on July 21, 2021
by Teddy Cambosa
Sony Music's latest project involves a search for 50 new VTuber talents for their virtual entertainment project.
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Auth0 survey cart abandonment
About 87% of APAC firms admit potential customers abandon shopping carts due to arduous logins–survey
Posted on July 21, 2021
by Kathleen Murata
The latest Auth0 survey found that 87% of APAC organizations admit that potential customers abandon their cart or sign-up process.
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Singtel Olympics Film
Singtel’s ad for the Olympics bares athletes’ journey in socially-constrained new normal
Posted on July 21, 2021
by MARKETECH APAC
Everyone knew athletes were one of the hardest hit when countries enforced social restrictions, but the SG telco's ad shines light on what really happened behind the scenes.
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M&W Sam Enshaw
Match & Wood names inaugural national strategy director
Posted on July 21, 2021
by Kathleen Murata
Sam Enshaw has been appointed by Australia's independent media agency Match & Wood to be the first national strategy director.
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VIOOH Hong Kong Cityscape
Global digital OOH marketplace VIOOH expands to HK via JCDecaux Cityscape tie-up
Posted on July 21, 2021
by Kathleen Murata
London-based digital OOH marketplace VIOOH to expand to urban Hong Kong through JCDecaux Cityscape programmatic advertising inventory.
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