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Category: Marketing

WhatsApp Image 2021-07-24 at 7.17
MARKETECH APAC’s Top 5 Stories for July: Asian food delivery’s new offering bags top spot
Posted on July 30, 2021
by MARKETECH APAC
Brands from the Southeast Asia region once again takes the spotlight. Find out what stories from the industry made it to the top.
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7-eleven hk 40 years
7-Eleven HK to donate 1,000 7-SELECT chicken legs as store marks 40-year journey
Posted on July 30, 2021
by Kathleen Murata
To celebrate its 40-year journey, 7-Eleven will be donating 1,000 7-SELECT chicken legs for 40 consecutive weeks for Hong Kongers in need.
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Olay-China-Grey-Hong-Kong-Campaign
Olay China’s latest ad uplifts the message of ‘fearless of judgement’ for beauty standards
Posted on July 30, 2021
by Teddy Cambosa
Conceptualized by Grey Group Hong Kong this Olay China campaign narrates the sad yet stark reality of stereotypical beauty standards.
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Ford Malaysia, Hello Outdoors
Ford MY’s new ad invites to remember all the good times ‘outdoors’ just until ‘all is well’
Posted on July 29, 2021
by MARKETECH APAC
A brand marked by adrenaline rush, the latest ad by Ford in Malaysia is much quieter and introspective.
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Kopitiam-AAMS-Moving-Walls-Food-Court-Advertising
Kopitiam, AAMS’ tech partner Moving Walls tie up to boost food court advertising
Posted on July 29, 2021
by Teddy Cambosa
Said partnership aims to utilize the services from Moving Walls to be impowered by AMS for tracking ad data through Kopitiam advertising.
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ddb mudra anand murty strategy head
DDB Mudra Group announces Anand Murty as new head of strategy
Posted on July 29, 2021
by Kathleen Murata
Anand Murty, former EVP and head of strategy at Taproot Dentsu, is the new head of strategy at DDB Mudra Group.
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Wippli-Publio-Lorenzo-CFO-2
Wippli Australia names Publio Lorenzo as acting chief financial officer
Posted on July 29, 2021
by Kathleen Murata
Former HBO executive Publio Lorenzo steps into the role of acting chief financial officer at Wippli Australia.
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The Coca-Cola Company names Anupama Biswas as senior director for Analytics & Insights in APAC
The Coca-Cola Company names Anupama Biswas as senior director for Analytics & Insights in APAC
Posted on July 27, 2021
by MARKETECH APAC
Biswas will be leading the company’s analytics and insights for four operating units in the APAC region. 
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HYUNDAI TUCSON CAMPAIGN
Hyundai Tucson says ‘future wants its car back’ in latest campaign
Posted on July 27, 2021
by Kathleen Murata
Hyundai Tucson has tapped Innocean Australia to launch a new campaign, which aims to bring Aussies closer to “tomorrow’s car.”
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RICE-Communications-Account-Director-Raymond-Lau
RICE appoints Raymond Lau as SG account director
Posted on July 26, 2021
by Teddy Cambosa
Lau joins as the new account director for Singapore at RICE Comms, following various communication stints in APAC.
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