Category: Marketing
The campaign by insurance firm Shinhan Life aims to target the Gen MZs by debuting 'Rozy' – the country's virtual human.
Jeffrfey Ong's appointment comes after former CEO Feng Hansen's promotion, who will now be assuming the chairman role of myTukar.
China’s mobile-first ad platform Nativex has unveiled its revamped ‘XploreChina’ initiative – a one-stop mobile marketing solution.
Data from Zeno Group shows that consumer behavior in APAC leans towards brands having a purpose-driven strategy.
TIME dotcom has tapped Digital Kingdom's media subsidiary Rockstar Digital to be its social media agency of record.
For this World Certification Week, HubSpot aims to empower education among the Australian indigenous people group.
Branding may not be the strategy to bring immediate results but the strategic development of it surely determines a business' longevity.
iNova has released a new campaign for 'Difflam', in an aim to position the brand's lozenges as a trusted solution for sore throat.
Colgate Thailand's latest ‘#YimsuGeneration’ campaign aims to empower Thailand’s generation of today to embrace 'resilient smiles'.
Non-profit sports organization Special Olympics Asia Pacific has launched a new campaign called ‘#WalkforInclusion’.
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