Category: Marketing
For context, Culture Group is the agency of record for Wattpad and agency partner of Spotify.
Both Gurnani and Menon were previously senior creative directors, and will continue to report to BBH India’s CCO and CEO, Russell Barrett.
Called 'Agency Leadership Decoded', the new series will be inviting leaders of top creative agencies in the region to share how they are using the same passion for creativity in strategising their leadership direction.
The new brand architecture proposition by Enigma includes a new logo, colour palette and brand voice.
The new business wins include Universal Pictures Content Group, Moving Story, and The Alliance Francaise Film Festival, amongst others.
Through the Only One In The Room collective, two briefs will be released every year, with each relating to a specific area of diversity.
All four had been products of the Camp COMCO Mentorship Program – the intensive, and comprehensive talent incubation, industry linkage, and apprenticeship program of the Agency.
The appointments of Will Collie, Brian Wang, and Jenny Jackson will further Edelman’s growth in APAC, with health as a strategic priority.
He will be helping ready the smaller teams at Bonsey Jaden for new competition, while restructuring for more efficient collaboration.
MILO Malaysia, together with Mediabrands Content Studio (MBCS), has released the #MalaysiaBolehBersamaMILO campaign to celebrate the Malaysian spirit of unity this Merdeka and Malaysia Day.
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