Category: Marketing
The new hires are Jo Martin as public relations account director, and account managers Braxton Dinnan, Ellen Pye and Clea Kanning.
‘The Ghosted Bar’ partially attributed to findings by a YouGov which revealed that almost half of employees in Singapore and Malaysia are guilty of ‘ghosting’ their friends.
With Shikhar Dhawan as the protagonist, the campaign aims to reach out to consumers who are considering upgrading their TV sets, as well as those gearing up to enjoy the cricketing season.
The revamped Style by SCMP weaves responsible luxury, entrepreneurship, innovation, women leadership, wellness, and philanthropy topics into its coverage.
In his new role, he will be leading the brand business in the region.
Approaching Raya, the beverage brand cooked up a campaign that will incentivise consumers for putting their phones down and spending time offline.
Safi and Mediabrands Content Studio's #SafiRayaSupaVass campaign is anchored on the viral ‘Vass’ catchphrase that translates to looking and feeling 'spectacular'.
The said partnership will also help in making Mandai Wildlife Reserve as a top-of-mind destination in Singapore.
Previously, Initiative was the media agency of record for Goodman Fielder, where it focused on the company’s above the line (ATL) media, including strategy, planning, buying, implementing and reporting.
ETOILE PR is an agency founded in 2017 that focuses on public relations, marketing, event management, social media, and talent management.
