Category: Marketing
Half Dome's brand refresh includes an update of the company's visual identity and brand assets, as well as the development of a new website.
Through the social media mandate, Grey Singapore will promote Marriott Bonvoy’s brand promise through engaging social content, while offering strategic counsel and guidance on brand strategy.
The latest social trendjacking from Philippine brands revolves a trending map generator which determines a user's travel level.
RHB Bank's ‘Pengembaraan Sempurna’ (A Perfect Journey) is done in collaboration with advertising agency FCB Shout.
PHD Australia's HESTA remit will include media strategy, planning, investment, and optimisation across all channels.
Through the pandemic, Watsons has been striving for innovation in its store designs by renovating nearly 440 stores in over 300 cities in Mainland China.
In her new role, she will be reporting directly to Alia Gogi, president of Sephora Asia.
The collaboration features a clothing collection with the Lacoste crocodile dawning the costumes from fan-favourite Netflix shows.
For this study, HypeAuditor surveyed over 500 content creators on Instagram and TikTok with over 1,000 followers.
According to the data of YouGov, consideration of Hong Kong as a travel destination rose by 2.4 percentage points ten days after the campaign’s announcement – from 12.6% on February 2 to 10.2% by February 10 – before declining until late February.
