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Category: Marketing

IPG Mediabrands launches dedicated retail business unit
IPG Mediabrands launches dedicated retail business unit
Posted on July 24, 2023
by Teddy Cambosa
The solution also empowers brands with a holistic view of their performance, automated cross-retailer activation and optimization, maximizing sales and profitability.
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Untitled design (36)
SEEK appoints Dannah Majarocon as new managing director of JobStreet PH
Posted on July 24, 2023
by Teddy Cambosa
Majarocon's responsibilities as the managing director of JobStreet Philippines will include carrying out business plans and developing frameworks to support corporate growth.
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Dynata appoints Mark Lepine as managing director of APAC Region
Dynata appoints Mark Lepine as managing director of APAC Region
Posted on July 24, 2023
by Teddy Cambosa
Lepine, who has extensive experience in both the region and market research, will be in charge of managing the company's APAC operations, fostering Dynata's market presence and growth.
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Globe urges immediate SIM registration for online safety in latest quirky campaign
Globe urges immediate SIM registration for online safety in latest quirky campaign
Posted on July 24, 2023
by Teddy Cambosa
The initiative adds a creative twist, emphasizing that a SIM is not just a number but an extension of one's identity. By registering their SIMs, customers take a crucial step in safeguarding their digital identity from potential scams.
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Untitled design (35)
Tressie Lieberman appointed as new Yahoo’s chief marketing officer
Posted on July 21, 2023
by Teddy Cambosa
Lieberman will supervise all international marketing strategies, brand positioning, user acquisition, and customer engagement initiatives in her capacity as Yahoo's CMO.
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Lionsgate Play’s new brand revamp to focus on redefining entertainment offerings
Lionsgate Play’s new brand revamp to focus on redefining entertainment offerings
Posted on July 21, 2023
by Teddy Cambosa
Aligned with its new identity, Lionsgate Play will continue strengthening its connection with the viewers, focusing on employing an advanced user interface, enhancing consumer experiences, faster app loading times, and an overall increase in stability, promising a polished look and feel when streaming...
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8traordinary acquires stakes in X10 Media to improve influencer marketing capabilities
8traordinary acquires stakes in X10 Media to improve influencer marketing capabilities
Posted on July 21, 2023
by Teddy Cambosa
This partnership primarily focuses on finding new ways of combining branding and word-of-mouth to create meaningful connections with consumers and benefit brands, consumers, and key opinion leaders (KOLs) or influencers.
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IPG’s sport, entertainment agency Octagon announces leadership elevations in APAC
IPG’s sport, entertainment agency Octagon announces leadership elevations in APAC
Posted on July 21, 2023
by Teddy Cambosa
The new moves play a significant role in Octagon’s expansion into APAC, especially with the region hosting several sporting events such as the 2023 FIFA Women’s World Cup, Brisbane 2032 Olympic and Paralympic Games.
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Surjo Dutt appointed as chief creative officer at Dentsu Creative India
Posted on July 21, 2023
by Teddy Cambosa
In his new role, Dutt will be responsible for leading the agency's creatives, coordinating with creative teams, and developing solutions that make use of modern creativity for brands and aid business expansion. 
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UM’s sixth annual Global Impact Day to promote equity, sustainability, and wellness
UM’s sixth annual Global Impact Day to promote equity, sustainability, and wellness
Posted on July 21, 2023
by Teddy Cambosa
The yearly event, which was first introduced in 2016 under UM's corporate social responsibility division, Better World, shows the organisation's goal of dedication to the values of community and care. 
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