Category: Marketing
These developments for FWD Group in Malaysia follow the recent completion of the company's investment, together with other investors, in the business formerly known as Gibraltar BSN, on 3 April 2023.
This collaboration between Watsons, Kenvue, L’Oréal, and P&G does not only consist of providing sustainable products, but also ranges towards teaming up to run a wide range of sustainability efforts and projects to engage with customers by helping the environment.
Xiaohongshu (Red), a lifestyle-sharing site in China has appointed Nativex to be its official cross-border marketing agency, enabling brands and developers from around the world to benefit from user growth on the platform.
The potential for their beer name to feature in Heineken's national campaign, on digital billboards, or on beer taps in chosen hospitality establishments around the nation serves as the main motivation for engagement.
We take a look at how McDonald’s, one of the biggest fast-food chains in the world, utilised DOOH campaigns in partnership with Moving Walls to entice users to their menu, programmed carefully to match the real-time weather conditions in the Philippines.
They include Lauren Myers-Cavanagh as new senior director of communications for Microsoft Asia and Simran Singh Sethi as senior communications manager for Microsoft ASEAN.
India – Dentsu X has announced the appointment of Jose Leon as its new chief executive officer (CEO). Leon will leverage his expertise in digital transformation, combined with the network’s best-in-class media, analytics, technology, and content capabilities. His primary focus will be empowering...
The Mango experiential team receives support from group ECD Matty Burton and strategy director Jack Murphy. Additionally, they have an internal content creation team comprising digital, design, and technical domains.
Aiming to bring Sonos’ brand platform, “nothing feels like Sonos,” to Australia, Amplify’s creative theme employed the concept of ‘frisson’ which translates to goosebumps in French, defining the immersive sound’s ability to evoke deep emotions and elicit physical sensations.
Spotify India collaborates with Supari Studios to create engaging, culture-driven content that connects with diverse audiences all over the country.
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