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Category: Marketing

NewJeans teams up with Spotify to celebrate new EP with pop-ups, interactive playlists, and outdoor installations
NewJeans teams up with Spotify to celebrate new EP with pop-ups, interactive playlists, and outdoor installations
Posted on August 4, 2023
by Teddy Cambosa
Spotify has dubbed this celebratory campaign as ‘Bunnyland’, offering NewJeans fans the opportunity to interact with the group and the concept surrounding them physically or digitally. 
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Untitled design (56)
AirAsia launches latest travel campaign to encourage Singaporeans to travel 
Posted on August 4, 2023
by Teddy Cambosa
Originally launched in 2019 as "Holiday Quickies," this travel advertisement has sparked the desire to travel and the adventurous spirit of many Singaporeans.
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Nine out of ten SG business leaders face challenges on establishing customer connection
Around 47% of challenges amongst SG business leaders related to customer connection issues
Posted on August 4, 2023
by Teddy Cambosa
According to the data, only around 41% feel that their sales and marketing teams and 38% of customer service teams can effectively connect with prospects. On top of that, close to half (43%) say that growth is slowing and the strategies that have worked in the past are becoming less effective. 
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Untitled design (55)
Manzoor Alam appointed as executive creative director of Dentsu Creative India
Posted on August 4, 2023
by Teddy Cambosa
Manzoor will be located in the agency's Gurgaon office and will lead creative teams dedicated to clients such as Honda Cars and Max Healthcare.
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Digichive selects LMX for automated DOOH advertising on PH airports
Digichive selects LMX for automated DOOH advertising on PH airports
Posted on August 4, 2023
by Teddy Cambosa
Under the partnership, Digichive and LMX launched the first programmatic guaranteed campaign at NAIA International for a BPO company, marking the Philippine’s first-ever indoor programmatic-enabled screens.
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WPP to offer clients access to Spotify’s ad products in latest global partnership
WPP to offer clients access to Spotify’s ad products in latest global partnership
Posted on August 4, 2023
by Teddy Cambosa
The partnership will have WPP looking to use Spotify to develop integrations that provide Spotify’s first-party occasions insights to help clients understand aggregated listening patterns in order to inform more creative and effective digital audio advertising strategies.
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Untitled design (54)
Soft Space teams up with JCB, Hong Leong Bank to encourage Japanese tourist arrivals and spending
Posted on August 3, 2023
by Teddy Cambosa
As part of this initiative, Sofitel Kuala Lumpur Damansara, a hotel in Kuala Lumpur, has already begun taking JCB Card payments made possible by HLB.
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Stellar Ace launches ‘Green Package’ offering for ESG advertisers
Stellar Ace launches ‘Green Package’ offering for ESG advertisers
Posted on August 3, 2023
by Teddy Cambosa
Being a part of Stellar Ace’s ‘Green Journey’ workflow, the new offering will be focusing on sustainability,  considering the entire life cycle of each client’s advertising campaign, from the supplies and processes used, to end-of-life recycling.
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Untitled design (53)
Neysa Chou appointed as executive director of Golin Taipei
Posted on August 3, 2023
by Teddy Cambosa
Neysa will be in charge of leading the consumer and digital teams in Taipei, with a focus on strategic advising, integrated marketing communications (IMC), social media, and digital project management. 
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Aboitiz Equity Ventures, Coca-Cola Europacific Partners to acquire Coke PH biz for US$1.8b
Aboitiz Equity Ventures, Coca-Cola Europacific Partners to acquire Coke PH biz for US$1.8b
Posted on August 2, 2023
by Teddy Cambosa
If completed, the proposed acquisition would build on AEV’s portfolio diversification strategy to enter the branded consumer goods space and on CCEP’s successful expansion into the Asia-Pacific region via its acquisition of Coca-Cola Amatil in 2021. 
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