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Category: Marketing

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Havas Group’s Organic Pacific bolsters its team with four new hires
Posted on August 8, 2023
by Aliza Carmona
Havas Group’s specialist entertainment communications and PR agency Organic Pacific has strengthened its line-up with four new hires, including Nathan Dann as head of entertainment, Emily Macgroarty and Lauren Patterson as account managers, and Alexander Hon as the new account coordinator.
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How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
Posted on August 8, 2023
by Teddy Cambosa
Businesses of today are increasingly recognising the paramount significance of customer engagement for sustainable success. In this pursuit, the integration of Artificial Intelligence (AI) tools has emerged as a game-changer.
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Ministry of Home Affairs reminds Singaporeans of safety roles in empowering security campaign
Ministry of Home Affairs reminds Singaporeans of safety roles in empowering security campaign
Posted on August 8, 2023
by Teddy Cambosa
The new campaign by Wunderman Thompson Singapore and the Ministry of Home Affairs features everyday people and shows how they play their roles in protecting others simply by drawing on their personalities and innate strengths.
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Bondee appoints Fei Yu as new CEO as part of region expansion
Bondee appoints Fei Yu as new CEO as part of region expansion
Posted on August 8, 2023
by Teddy Cambosa
In her new role, Yu will be accelerating Bondee’s expansion effort and overseeing the platform's key operations and business developments, seeking to build out a talented team across different functions at its headquarters in Singapore and global offices across Japan, South Korea, and China.
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The top 5 marketing training providers in Singapore
The top 5 marketing training providers in Singapore
Posted on August 8, 2023
by Teddy Cambosa
In this listicle article, MARKETECH APAC takes a look into the standout features and unique approaches of the top marketing training providers in Singapore, opening doors to new opportunities and propelling your marketing career to unprecedented heights.
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Around 40% of Singaporeans believe football is influential to nation’s culture and identity
Around 40% of Singaporeans believe football is influential to nation’s culture and identity
Posted on August 7, 2023
by Teddy Cambosa
The study also revealed that while only 35% say they currently support local football clubs or the national team, 70% would be encouraged to support a local football club or the national team if at least one of their criteria was fulfilled; the top three criteria identified were talented and skilled...
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Singtel boosts support in renewed partnership with Singapore National Olympic Council
Singtel boosts support in renewed partnership with Singapore National Olympic Council
Posted on August 7, 2023
by Teddy Cambosa
Singtel’s new five-year partnership with SNOC aims to support Team Singapore in upcoming major sporting events such as the 2022 Hangzhou Asian Games, the 2024 Paris Olympics and the 2025 Southeast Asian Games in Thailand. Singtel will provide S$1.5 million in funding and also sponsor S$200,000 worth...
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VCCP Singapore announces two additions to its leadership team 
Posted on August 4, 2023
by Teddy Cambosa
Obolensky and Teal join the agency to help it grow, strengthen its presence in Singapore, and expand across Asian markets. As managing director, Obolensky will uphold the agency's dedication to producing creative work and providing excellent client service.
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Trip.com, Penang Global Tourism sign MoU to extend travel partnership
Posted on August 4, 2023
by Teddy Cambosa
Trip.com Group and Penang Global Tourism (PGT) have signed an agreement to expand their current relationship to a global scale. Trip.com Group's platforms, such as Trip.com and Ctrip, will actively stimulate inbound tourism to Penang through this new MOU for the next three years. 
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AFP sues Elon Musk’s X over refusal to payment for news
AFP sues Elon Musk’s X over refusal to discuss payment for news
Posted on August 4, 2023
by Teddy Cambosa
For the news agency, these rights were established to enable news agencies and publishers to be remunerated by digital platforms which retain most of the monetary value generated by the distribution of news content.
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