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Category: Marketing

What the ‘Barbenheimer’ trend means to Japanese users, as told by social data
What the ‘Barbenheimer’ trend means to Japanese users, as told by social data
Posted on August 2, 2023
by Teddy Cambosa
According to data from Meltwater, further negative sentiment amongst Japanese spiked during the apology statement released from Warner Bros. Japan in July 31 and gradually died out the next day following an apology from Warner Bros. USA.
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McCann Worldgroup APAC appoints Shilpa Sinha as new chief strategy officer
McCann Worldgroup APAC appoints Shilpa Sinha as new chief strategy officer
Posted on August 2, 2023
by Teddy Cambosa
In her new role at McCann Worldgroup Asia Pacific, Sinha will be taking the reins from former CSO Richard McCabe, and will be bringing her two decades of experience in marketing strategy to the table.
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Untitled design (50)
Channel Factory expands to Vietnam, appoints Khanh Ngo to lead country operations
Posted on August 2, 2023
by Teddy Cambosa
The newly established office in Vietnam will be managed by country manager Khanh Ngo, whose responsibility is to serve media agencies and direct brand clients by providing targeting, brand appropriateness tactics, and campaign optimization solutions.
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Untitled design (49)
Indie agency Talented agency unveils new marketing agency “The New Thing’, to focus on social and cultural marketing 
Posted on August 1, 2023
by Teddy Cambosa
The New Thing's main goal for their brands is to facilitate the creation of cultural conversations and impact on social media, acknowledging the rarity of brands getting it right, while unhesitatingly adapting to the ever-changing internet landscape.
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SingTel
Singtel launches national day film commemorating Singapore's smart nation journey
Posted on August 1, 2023
by Teddy Cambosa
The 23-minute documentary celebrates the nation's growth and success as a global economic hub and pays tribute to the 100th birth anniversary of Singapore's founding prime minister, Mr. Lee Kuan Yew.
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Adani Wilmar showcases the aroma of Kohinoor rice in latest campaign via DDB Tribal
Adani Wilmar showcases the aroma of Kohinoor rice in quirky campaign via DDB Tribal
Posted on August 1, 2023
by Teddy Cambosa
For this campaign, Adani Wilmar teamed up with advertising agency DDB Tribal and ad-filmmaker Prakash Varma for a 40-second film titled ‘Khushboo Kuchh Khaas’, which helps viewers visualise the aroma of Basmati
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Deliveroo, Gojek ink long-term partnership to enhance user experience in Singapore
Deliveroo, Gojek ink long-term partnership to enhance user experience in Singapore
Posted on August 1, 2023
by Teddy Cambosa
As part of the broad partnership, the two companies will introduce extensive new benefits and drive impactful cross-platform savings for both Deliveroo and Gojek users. 
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Pepsi Max launches The Notorious B.I.G collaboration to celebrate 50 years of Hip Hop
Pepsi launches The Notorious B.I.G collaboration to celebrate 50 years of Hip Hop
Posted on August 1, 2023
by Teddy Cambosa
Working closely with The Notorious B.I.G. estate and family members, Pepsi MAX has planned a distinct and excitingly immersive campaign that will connect his unique personality, style, and lyrical flow with the sounds of today. 
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Validus Capital appoints Vineet Agarwal as CEO for Singapore
Validus Capital appoints Vineet Agarwal as CEO for Singapore
Posted on August 1, 2023
by Teddy Cambosa
Under his leadership, Validus aims to drive innovation and growth through strategic partnerships, embedded finance, alternative data, and AI-driven data analytics, further solidifying its market-leading position in Singapore.
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Clare Bloomfield appointed as Asia Video Industry Association’s new chief policy officer
Clare Bloomfield appointed as Asia Video Industry Association’s new chief policy officer
Posted on August 1, 2023
by Teddy Cambosa
In her new role, she will spearhead AVIA’s policy unit, working with members to set the policy strategy and represent and engage in constructive dialogue with governments and regulators around the region.
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