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Category: Marketing

Grand Hyatt Singapore launches contest to celebrate local hidden gems and experiences
Grand Hyatt Singapore launches contest to celebrate local hidden gems and experiences
Posted on August 29, 2023
by Teddy Cambosa
Participants can compete to win a grand prize of one million World of Hyatt points that can be used to redeem free nights, room upgrades, gourmet and wellness experiences at Hyatt hotels in Singapore and around the world. 
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Singapore’s Agency for Integrated Care launches witty recruitment campaign via The Secret Little Agency
Singapore’s Agency for Integrated Care launches witty recruitment campaign via The Secret Little Agency
Posted on August 29, 2023
by Teddy Cambosa
Developed in partnership with The Secret Little Agency, AIC launched its campaign with the goal of shedding light on the one universal requirement which a career in community care needs.
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Malaysia welcomes MARKETECH APAC's 'What’s NEXT' hybrid conference, fostering dialogue on marketing's future
Malaysia welcomes MARKETECH APAC's 'What’s NEXT' hybrid conference, fostering dialogue on marketing's future
Posted on August 29, 2023
by Teddy Cambosa
The hybrid conference will be hosting keynote presentations, as well as multiple panel discussions and fireside chats by Malaysian industry leaders covering industry topics such as emerging technologies like AI, customer experience, influencer marketing, digital advertising, amongst others.
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Samuel Christian joins Cake Group as chief marketing officer
Samuel Christian joins Cake Group as chief marketing officer
Posted on August 29, 2023
by Teddy Cambosa
He enters the position of CMO at Cake after helming the role of CMO at the Animoca Brands-backed web3 financial superapp hi, which notably brought the world's first fiat-crypto NFT Debit Card to market via a strategic partnership with Mastercard. 
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Scoot appoints DeVries Global Taipei as local public relations agency
Scoot appoints DeVries Global Taipei as local public relations agency 
Posted on August 29, 2023
by Teddy Cambosa
In this partnership, DeVries Global is tasked with strengthening Scoot’s local resonance with consumers following the pandemic. 
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Industry leaders unite to discuss AI's role in achieving seamless customer experiences
Industry leaders unite to discuss AI's role in achieving seamless customer experiences
Posted on August 29, 2023
by Aliza Carmona
The webinar will host a panel discussion with some of leading industry experts in Asia Pacific to share their thoughts on how brands can revolutionise their current customer experiences to become more future-proof and efficient.
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Wunderman Thompson Greater China promotes Carter Chow as CEO
Wunderman Thompson Greater China promotes Carter Chow as CEO
Posted on August 29, 2023
by Teddy Cambosa
Shanghai, China – Wunderman Thompson has announced the promotion of Carter Chow to chief executive officer of Wunderman Thompson Greater China. Previously CEO of Wunderman Thompson China, Chow’s promotion comes as the agency focuses on building a united approach and strategy in Greater China, as more...
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KFC SG rolls out new KFC Zinger Double Down in new interactive ‘whack-a-mole’ campaign
KFC SG rolls out new KFC Zinger Double Down in new interactive ‘whack-a-mole’ campaign
Posted on August 28, 2023
by Teddy Cambosa
Conceptualised by Havas Media Singapore, this game encourages individuals with S$1 off to shed any guilt and relish the irresistible Cheesy Mushroom Zinger Double Down.
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4AS Malaysia’s CEO reiterates endorsement of pitch disbursement as fair compensation for pitch work
4AS Malaysia’s CEO reiterates endorsement of pitch disbursement as fair compensation for pitch work
Posted on August 28, 2023
by Teddy Cambosa
The commission has also noted that there are a few advertisers who call for sham pitches with the agency selection already made, prior to the presentation, while others have exploited agencies by using speculative pitches to garner free brand positioning, strategy, and creative ideas. 
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Storyblok announces expansion to US, UK markets
Storyblok announces expansion to US, UK markets
Posted on August 28, 2023
by Teddy Cambosa
Storyblok will launch a US entity in January 2024 to continue supporting the explosive growth in the market. The company will also create a dedicated UK entity to establish its local presence later in 2024.
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