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Category: Marketing

Dentsu Indonesia appoints Anwesh Bose as chief growth officer
Dentsu Indonesia appoints Anwesh Bose as chief growth officer
Posted on April 4, 2024
by Teddy Cambosa
In his new role, Bose will spearhead growth initiatives and foster collaboration across units to identify market opportunities that will propel dentsu Indonesia and our clients to achieve the next phase of growth.
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Lamborghini
Lamborghini’s revamped corporate identity to better reflect ‘brave and unexpected’ values of company
Posted on April 3, 2024
by MARKETECH APAC
Automobili Lamborghini has announced a revamp to its historic logo, which stems from a new strategic approach aimed at aligning the brand's visual identity with its core values of "bravery," "unpredictability," and "authenticity." 
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MARKETECH-PHOTOS-_1_ (1)
Durex Singapore’s April Fools prank invites couples to come together in 6/9 night run
Posted on April 3, 2024
by Aliza Carmona
Durex Singapore has launched on social media its ‘Come Run’ 2024 couples’ night running event as part of its annual April Fools prank content.
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Puratos and Aforemention
Puratos appoints Aforemention to handle social media, performance marketing mandate across Malaysia, Singapore, Brunei markets
Posted on April 3, 2024
by MARKETECH APAC
Aforemention by FOREFRONT's main function will be to find global insights that the local market may relate to. They will also create performance plans and materials with the goal of raising awareness and bolstering Puratos' premium positioning.
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Carousell and LuxLexicon
Carousell acquires SG-based luxury bag reseller LuxLexicon to strengthen online retail of luxury goods
Posted on April 3, 2024
by MARKETECH APAC
The Carousell Group has purchased LuxLexicon's company and assets in order to add LuxLexicon's brand, large inventory of premium luxury bags for consignment and resale, and knowledge of offline retail to its portfolio. With this acquisition, LuxLexicon will be able to take advantage of Carousell Group's...
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Think HQ announces new strategic positioning as ‘The Positive Change Agency’
Think HQ announces new strategic positioning as ‘The Positive Change Agency’
Posted on April 3, 2024
by Teddy Cambosa
Along with the positioning, Think HQ has unveiled a refreshed brand and visual identity designed and implemented by Think HQ’s in-house creative, design, production, and technology teams.
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Volkswagen AU teams up with DDB Sydney on developing audio deterrent for kangaroos; moving vehicle trials to commence
Volkswagen AU teams up with DDB Sydney on developing audio deterrent for kangaroos; moving vehicle trials to commence
Posted on April 3, 2024
by Teddy Cambosa
It is hoped that Volkswagen’s ‘RooBadge’ will help reduce collisions with kangaroos. These comprise some 90 per cent of on-road wildlife accidents in this country. 
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Agency Leadership Decoded: Merkle Indonesia’s Arshad Rahman on building and growing a culture of trust
Agency Leadership Decoded: Merkle Indonesia’s Arshad Rahman on building and growing a culture of trust
Posted on April 2, 2024
by Teddy Cambosa
When it comes to leadership, Arshad values transparency and open communication regardless of levels or ranks, championing psychological safety by showing appreciation for feedback and ensuring diverse opinions to be said and heard, regardless of how good or bad it may be perceived and who it’s from.
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Julie’s new Hari Raya film a tale of how AI biases can be changed through positive narratives
Julie’s new Hari Raya film a tale of how AI biases can be changed through positive narratives
Posted on April 2, 2024
by Teddy Cambosa
Despite their multiple efforts to manually edit the prompt and content, the AI-generated ads consistently emphasised these stereotypical Hari Raya scenes of women cooking in the kitchen and men engaging in lighter tasks in the living room amongst many other stereotypes, reinforcing outdated gender n...
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Carro
Carro's festive film, 'Identity of Siti?' redefines journeys back to your hometown this Hari Raya
Posted on April 2, 2024
by MARKETECH APAC
Titled 'Identity of Siti?"The movie tells the story of a family travelling through a "balik kampung" and becoming stuck in traffic. But when Grandma recommends they go on an unplanned chase after an orange automobile, they feel better. 
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