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Category: Marketing

Property dev’t firm MRC Allied to purchase majority stake at Rappler parent company
Property dev’t firm MRC Allied to purchase majority stake at Rappler parent company
Posted on April 5, 2024
by Teddy Cambosa
In a stock filing by the company dated April 4, MRC Allied said that it will purchase the 31.20% ownership interest from venture capital holding firm Dolphin Fire Group. With this, MRC Allied will become RHC’s largest stakeholder.
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Lion and Lion U mobile
U Mobile appoints Lion & Lion to manage social media, marketing services mandate
Posted on April 5, 2024
by MARKETECH APAC
Lion & Lion has been appointed by Malaysian mobile and digital services provider U Mobile to manage the telco's social media presence for its brand and marketing services portfolios. The agreement, which began in October 2023, will see Lion & Lion apply its complete social media strategy and content...
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Sentosa Development Corporation retains GOVT Singapore as creative and digital agency partner
Sentosa Development Corporation retains GOVT Singapore as creative and digital agency partner
Posted on April 5, 2024
by Teddy Cambosa
Under the appointment, GOVT Singapore will be tasked to bring to the brand a strong digital first approach, covering functions such as providing strategic counsel and advice on brand strategy, creative and digital strategy. This includes China in its scope of work.
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RHB’s Hari Raya film brings to life ‘stranger-than-fiction’ true story of Malaysian lawyer Ahmad Zaharil Muhaiyar’s anecdotes
RHB’s Hari Raya film brings to life ‘stranger-than-fiction’ true story of Malaysian lawyer Ahmad Zaharil Muhaiyar’s anecdote
Posted on April 5, 2024
by Teddy Cambosa
RHB has launched its latest film ‘Lembaran Baharu’ (Forgiveness) alongside creative agency FCB SHOUT, featuring a dramatic reenactment of ‘the most unforgettable case’ of Malaysian lawyer Ahmad Zaharil Muhaiyar’s long and illustrious career. 
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MILESTONES
Milestones: Bluebird’s Mediko Azwar on driving sustainable progress and leading with purpose
Posted on April 5, 2024
by Aliza Carmona
For MARKETECH APAC's latest Milestone Series, we spoke with Mediko Azwar, chief marketing officer of Bluebird, to talk about one of his greatest milestones — creating a positive impact through organising sustainable initiatives and training future marketing and business leaders.
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TikTok launches new leadership development programme in Southeast Asia
TikTok launches new leadership development programme in Southeast Asia
Posted on April 4, 2024
by Teddy Cambosa
This program marks the first edition of TikTok Academy's strategic initiatives in Southeast Asia for agency partners, emphasising their commitment to the media industry and nurturing future leaders within the industry.
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Pokka and Ignite
Pokka appoints creative agency Ignite to handle its Singapore and Malaysia markets
Posted on April 4, 2024
by MARKETECH APAC
Pokka, a beverage manufacturer, has appointed Ignite, a creative agency inside The Shout Group, as its designated creative agency for the Singapore and Malaysia markets.
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MARKETECH-PHOTOS
PHD Malaysia deepens partnership with FMCG brand Vinda, adds Singapore to portfolio
Posted on April 4, 2024
by Aliza Carmona
PHD Malaysia announced it will also handle the Singapore market for Vinda Malaysia business as part of its expanded remit starting Q1 2024.
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Taylor’s University teams up with Omnicom Media Group Malaysia to cultivate future advertising talents
Taylor’s University teams up with Omnicom Media Group Malaysia to cultivate future advertising talents
Posted on April 4, 2024
by Teddy Cambosa
This strategic partnership between Taylor’s University and OMG Malaysia underscores a shared vision to bridge the gap between academia and industry, ensuring that graduates are equipped with the skills and knowledge necessary to thrive in an ever-evolving media landscape.
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MARKETECH-PHOTOS-_2_
Cathay’s new campaign with Publicis Groupe shows nobody does rugby like Hong Kong
Posted on April 4, 2024
by Aliza Carmona
International airline carrier Cathay Pacific has partnered with Publicis Groupe Hong Kong to launch a new campaign promoting the upcoming Cathay/HSBC Hong Kong Sevens event.
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