Category: Marketing
MARKETECH APAC spoke exclusively with the team at TBWA\Media Arts Lab Singapore to learn more about the agency’s creative strategy for this campaign and how it effectively leverages the cultural significance of Hari Raya to resonate with Malaysian audiences.
In a bold and disruptive campaign by Dentsu Creative, Gulf Oil has decided to hand over the reins of its advertising to the fans, giving them a chance to showcase their love and loyalty for the team, while the players focus on their training and the game.
In an exclusive interview with MARKETECH APAC, Gaxiola said that the firm aims to come to the pitching table with a gaming ecosystem solution first, and not some big budget TV commercial.
The 'In Her Name' campaign by LUX aims to change the way women are named by creating 100 names reflecting the essence of femininity today, drawing inspiration from classical literature, positive connotations, and the evolving landscape of societal development.
We spoke exclusively to Teejae Sonza, Senior Marketing Director of Coca-Cola Trademark, Coca-Cola ASEAN & South Pacific to learn more about the multinational company’s direction to Lunar New Year campaigns, as well as stressing how its iconic drink has been the centrepiece of personal connections throughout...
dentsu Malaysia has elevated Winnie Chen-Head to the position of managing director of media to further drive transformation and innovation of the network’s media practice in the market.
This collaboration leverages Affilired’s deep travel industry expertise and impact.com’s best-in-class partnership management platform to unlock new markets, optimise campaign performance, and drive measurable growth for industry leaders.
In his new role, Lau will shape Mox's customer journey and experience. With responsibilities spanning customer experience design, brand proposition development, partnerships, marketing, and analytics, he will elevate the future of customer engagement at Mox.
This football season, Carlsberg will bring football excitement to LFC fans across the SEA region by leveraging Grab's multiple touchpoints, online to offline.
As part of its latest brand refresh, Pepsi has partnered with emerging Australian designer Jackson Cowden and Special PR agency to launch the ‘Pepsi Pulse Collection’ that brings back the classic fashion staples.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)