Category: Marketing
In an exclusive conversation with MARKETECH APAC, Loy noted that he will take charge of spearheading strategic initiatives for FairPrice Group aimed at enhancing the efficacy and reach of their retail media endeavours.
Contemporary global creative and media agency VaynerMedia has announced the launch of its consulting products in the Asia Pacific region, designed to bring social to the centre of marketing.
Havas Red Philippines, the PR arm of Havas Ortega Group, has unveiled SWAY, an influencer marketing arm focusing on influencers and their subcultures.
Philippine Commission on Women’s latest campaign a stark reminder to fight child exploitation online
At the centre of this campaign are multiple films designed to educate the public on the rampant exploitation of children online under the public noses, and the importance of reporting suspicious activity. These films serve as a rallying cry for individuals, companies, and organizations across all sectors...
Petron Malaysia has partnered with Ogilvy Malaysia for an emotionally-charged Petron Raya Festive film that depicts the realities of a divorced family and finding harmony in differences.
According to the report, social media users in Southeast Asia are all above the global average in terms of usage rate, and that the Philippines, Indonesia, and Vietnam took all three of the top spots in the latest rankings for percentage of internet users playing video games worldwide.
7-ELEVEN has partnered with The Shout Group’s creative arm, FCB SHOUT, for its latest campaign, which features a live-action music video and a new brand ambassador.
“It will be looking at the holistic end to end customer funnel from brand awareness, to lead generation, to lead nurturing, all the way to conversion,” Chau told MARKETECH APAC when asked about his specific strategies for Sun Life in his new role.
For employers, the new platform deploys AI models to assess talent suitability and provide highly personalised recommendations by processing data from various sources, including resumes, job ad descriptions, and the employer’s past behaviours. This allows employers to hire fast and right.
The new office in Singapore marks the second in Asia, following its Tokyo office in 2019, and will be spearheading business development in the Asian market.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)