Category: Marketing
Creative innovation company R/GA has elevated Ben Miles to the newly established role of chief design officer for APAC, where he will spearhead design innovation across the region.
Milton provided the goods for every parent's taste and need through the campaign, which was managed by Posterscope, an out-of-home (OOH) specialist agency from Dentsu India. This campaign acted as a reminder to encourage purchases as the summer holidays drew to an end.
Huskee Digital, a local creator commerce marketing agency specialising in transforming stories into sales on TikTok and other platforms, has launched ‘TRENDS’, its official training arm designed to empower brands to harness TikTok’s full potential for business growth.
Blue Insurance Limited teams up with OMG HK to drive high accuracy, engagement in new pDOOH campaign
Blue Insurance Limited has tapped Omnicom Media Group (OMG) Hong Kong for its latest programmatic digital out-of-home (pDOOH) campaign that featured a retargeting strategy plan to achieve high accuracy and audience engagement.
So what makes this Mastercard-MRT Jakarta partnership truly resonate beyond the power of sonic branding? For that, MARKETECH APAC spoke with Dheeraj Raina, VP and Head of Integrated Marketing and Communications, Southeast Asia, Mastercard to discuss the beauty behind this local activation, and what the...
As part of its campaign to promote the ETC (Extra Tasty Crispy) Burger, KFC Singapore has teamed up with Havas Media Singapore and Plan B Media to captivate audiences with an innovative 3D anamorphic display at Wilkie Edge and Ten Square.
Putting its customers at the forefront, Watsons, the flagship health and beauty brand of AS Watson Group, has committed US$250 million to opening and upgrading 6,000 stores across Asia over the next two years.
Through panda cares, foodpanda aims to drive the program to improve the safety, well-being, and personal development of their delivery partners, alongside community and welfare perks.
Premier workspace provider JustCo has announced a strategic partnership with DEX Ventures, a technology marketing consultancy, to deliver proven digital and marketing solutions to its members via the JustCo Business Solutions platform.
Her appointment underscores Smartly’s goal of helping advertisers succeed in a complex digital ecosystem with increasing fragmentation of channels, changing privacy regulations, and the need for efficient budget allocation across diverse markets.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)