Category: Marketing
Corona Cero, the first-ever global beer sponsor of the Olympic and Paralympic Games, has teamed up with advertising agency Grey for its latest ‘Golden Venues’ activation, transporting seats from the Olympic Games venues in Paris to iconic travel destinations across four continents.
Grab will acquire Chope's operations in Singapore, Indonesia, and Thailand. The acquisition of Chope will strengthen Grab's omni-commerce strategy and help it enhance its goal of conquering the dining-out market.
Hepmil Media Group has announced two new leadership appointments namely Michelle Tan as chief executive officer for Singapore and Cassi Yang as chief operating officer. The announcement was made by Karl Mak, co-founder and CEO at Hepmil Media Group.
GumGum, the global digital advertising platform known for its contextual-first approach, has bolstered its executive team by appointing Kerel Cooper as the new chief marketing officer (CMO).
Weber Shandwick has announced the appointment of Robert Magyar as its new senior advisor to enhance strategic growth in the APAC region.
The new concept, which is being rolled out globally, has new elements based on supporter insight and what they wanted to improve in-store, such as stronger signposting of product.
Moreover, the acquisition leverages Allianz’s capabilities in underwriting, product development, and data analytics with Income Insurance’s impressive market reach and strengths in distribution, partnerships, and people.
Jaywing, a data, creative, and performance marketing agency, is expanding into Asia after signing numerous new contracts. This move follows Jaywing's strengthened partnerships with existing clients, which include casual footwear brand Crocs, global end-to-end digital experience software Sitecore, and...
The initiative showcases Singapore’s quintessential wardrobe staple to highlight seemingly small daily habits that reduce energy consumption and inspire Singaporeans to contribute to a greener future.
In celebration of its Golden Jubilee, Setia has partnered with Naga DDB Tribal to unveil a refreshed theme and visual identity, highlighting the group’s enduring commitment to developing homes and thoughtful spaces.
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