Category: Marketing
Mendiratta and Goh’s appointments serve to bolster the expansion of its Customer Experience Management (“CXM”) capabilities across Southeast Asia.
For its 18th anniversary, Lay Bare Waxing Salon has partnered with Boost Advertising Agency to launch its new digital commercial campaign, ‘Napapa-Uy’, that underscores the brand's commitment to inclusivity.
HK Express is poised to continue its rapid growth by expanding its fleet and route network. This year, HK Express has already added four new destinations and is set to announce new routes, further extending its market reach.
‘Rethink Healthy’ advocates for a more inclusive, pertinent, and doable approach to wellbeing that is more sustainable and inclusive for people in Asia. This campaign is part of the AIA One Billion initiative of AIA Group Limited, which aims to empower one billion people to live better, longer lives...
In his new role, Tandon will be leading the newly opened Mumbai office in addition to the growth charter and expand Cheil X’s business operations in the city.
According to the report, television budgets are stabilising in 2024 and are expected to be up by 0.2% following 2023’s - 2.3% performance. This increase in growth is primarily driven by the tailwinds of sporting events – primarily the Paris Olympics.
Singapore Tourism Board has released its latest collaborative travel content, cinematic video, and vlog featuring Mark Tuan of the K-Pop boy group GOT7 to promote the country’s iconic tourist attractions.
In his new role, Wang is responsible for leveraging research, data analysis and strategic insight to drive revenue growth, bolster thought leadership initiatives, and foster innovation for FINN and its clients.
VaynerMedia has welcomed Jon Kee as its new head of client partnership for the Asia Pacific region, aiming to strengthen and enhance the agency’s client relationships.
As part of our E-Commerce Marketing Series interviews, we spoke with Emmanuel Cruz, e-commerce lead at Mondelēz Philippines, to learn more about his insights on how e-commerce marketing strategies should be based on consumer behaviour, as well as how e-commerce affects businesses and brands, and the...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)