Category: Marketing
For our next Top Story feature, we recently spoke with Mona Nazario-Garcia, managing director for advertising, brand and content at Ogilvy Group Philippines to better understand their work with IKEA, the results the campaign had across Filipino consumers, and what can we look forward between IKEA and...
Gushcloud International has expanded its Southeast Asian creator roster by signing 27 new exclusive talents in the first half of 2024, strengthening its position in the regional influencer market.
Moreover, Tat noted that when MAS assesses the application for a change in substantial shareholder in an insurer, they will consider a range of criteria, in particular, the applicant’s track record, financial soundness, reputation, as well as fitness and propriety.
This will reinforce the global positioning of The Unlimited Collection as a curated selection of independent upscale hotels in vibrant neighbourhoods that feature exquisite designs and fulfil travellers' aspirations for authentic and immersive local cultural experiences.
McDonald’s Indonesia has tapped Leo Burnett Indonesia for its latest campaign, creatively reimagining iconic nail-biting movie scenes to highlight their new ‘Menu Receh’—a delicious way to get rid of loose change.
Adobe is proud to announce its participation as a gold sponsor for MARKETECH APAC's inaugural “E-Commerce Marketing in the Philippines 2024” conference. At the forefront of the event, Adobe will lead discussions on harnessing generative AI to transform e-commerce excellence and elevate customer expe...
The She Speaks Power IMPACT Mentorship Program aims to empower participants by focusing on three key areas, namely business development, impactful content creation, and social media growth.
According to the report, consumer demand for science-backed beauty and personal care has gained ground following the pandemic. Dermocosmetics, which brands conceptually centre around the use of unique ingredients, is rapidly gaining space globally.
IPG Mediabrands, the media holding company within the Interpublic Group, has unveiled its new global Centre of Excellence in Pune, India, aiming to drive advanced media activation and foster next-generation growth.
In an exclusive interview with MARKETECH APAC, Salihah stated that her role entails working with the local markets to increase brand awareness, engage customers, and drive sales through digital channels together with the markets.
