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Category: Marketing

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HAVAS Red strengthens global network, capabilities with expansion to Japan
Posted on September 5, 2024
by Aliza Carmona
Global PR agency HAVAS Red (formerly Red HAVAS) has expanded its footprint in Asia Pacific with the launch of a new office in Japan, further enhancing its merged media capabilities and broadening its service offerings in the region.
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KFC HK taps ‘Attack on Titan’ franchise in latest campaign via iProspect
KFC HK taps ‘Attack on Titan’ franchise in latest campaign via iProspect
Posted on September 5, 2024
by Teddy Cambosa
Despite the anime's focus on high-stakes battles against giant titans, iProspect demonstrated its expertise in orchestrating complex brand collaborations.
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Burson names veteran communications expert Simeon Mellalieu as new Hong Kong CEO
Posted on September 5, 2024
by Aliza Carmona
Global communications agency Burson has announced the appointment of Simeon Mellalieu as its new CEO for Hong Kong, effective October 2, 2024.
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Integral Ad Science names new chief operating officer, chief product officer
Integral Ad Science names new chief operating officer, chief product officer
Posted on September 5, 2024
by Aliza Carmona
Integral Ad Science (IAS), a global media measurement and optimization platform, has appointed Marc Grabowski as chief operating officer (COO) and Srishti Gupta as chief product officer (CPO).
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Strategic marketing, brand consultancy Flying Fish Lab bolsters leadership team
Strategic marketing, brand consultancy Flying Fish Lab bolsters leadership team
Posted on September 5, 2024
by Teddy Cambosa
These new senior talents will play a key role in enhancing Flying Fish Lab’s capabilities and boosting its ability to further speed up growth. 
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dani-with-angkas
Dani Eleazar on transitioning to Angkas, future plans in new role as head of consumer and brand development
Posted on September 5, 2024
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Dani Eleazar shares insights on her transition from foodpanda to Angkas, how she's adapting to her new role, and her forward-looking vision for the iconic Filipino ride-hailing brand.
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Yahoo appoints Valeri Liborski as chief technology officer
Yahoo appoints Valeri Liborski as chief technology officer
Posted on September 5, 2024
by Aliza Carmona
Web services provider Yahoo has named Valeri Liborski as chief technology officer (CTO), tasking him to lead the global engineering team and advance the company’s investments in artificial intelligence. 
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Mandai Wildlife Group to co-develop regional marketing campaigns with Klook in new tie-up
Klook launches ‘Money Can’t Buy Experiences’ campaign for its 10th anniversary, offers free trips, activities
Posted on September 4, 2024
by Aliza Carmona
Klook, an activity booking platform, has launched ‘Money Can’t Buy Experiences,’ an activation offering free trips and experiences in celebration of its 10th anniversary. 
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TBWA\Singapore announces key promotions to leadership roster
TBWA\Singapore announces key promotions to leadership roster
Posted on September 4, 2024
by Teddy Cambosa
These strategic promotions underscore the agency’s commitment to investing in its talent and strengthening its leadership team to drive further new business growth and innovation.
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Wharf Hotels announces rebrand for Marco Polo Hotels
Wharf Hotels announces rebrand for Marco Polo Hotels
Posted on September 4, 2024
by Teddy Cambosa
Located in gateway cities like Beijing, Hong Kong, Jinjiang, Wuhan, Xiamen, Cebu, Davao and Manila, the refreshed Marco Polo Hotels brand is designed to inspire guests to embark on a journey of discovery whether for business or leisure.
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