Category: Marketing
Most recently she led FreeWheel’s buy-side business in North America, and was instrumental in the launch of a number of product innovations; including FreeWheel’s programmatic marketplace, identity and measurement solutions, and linear addressable capabilities.
KidsCan, a charity committed to providing essential support for children affected by poverty in New Zealand, has partnered with The Monkeys Aotearoa, part of Accenture Song, for its latest campaign.
Golin, a global public relations agency under the Interpublic Group, has announced the promotion of Shouvik Prasanna Mukherjee to executive vice president for global creative innovation, effective immediately.
Moonfolks developed the name, branding, packaging, shopper and communication materials and managed the media planning and buying. The PR campaign is also led by Moonfolks.
As shoppers increasingly demand authenticity, they want to see products being used in real life by other consumers—understanding who is using them, how they’re being used, and how they fit into their own lives, both practically and psychologically. The desire for authenticity and relevance is reshaping...
Maybank has extended its partnership with FC Barcelona until 2027, continuing as the club's official bank in Malaysia and Singapore, a role it has held since their initial agreement in 2017.
B2B campaigns that make a clear customer promise are three times more likely to boost market share and two-and-a-half times more likely to enhance brand health compared to those that don’t, according to research by WARC Advisory, The B2B Institute at LinkedIn, and strategy expert Roger Martin.
For the company, the ‘It Starts with U: Get CheCKD’ initiative underscored the commitment to raise awareness and empower Filipinos in managing their kidney health, ensuring a healthier future for all.
As the initiative rolls out globally, including in Asia-Pacific, we had the chance to speak exclusively with Hung Wei Goh, senior director for global community, influencers, and esports at Razer to better understand what this initiative will bring to APAC creators, and how Razer will continue to support...
After a competitive tender process, Universal McCann (UM), a division of Mediabrands Australia, has secured its reappointment as the Australian Government’s Master Media Agency, continuing its long-standing partnership since 2018.
