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Category: Marketing

Tay Guan Hin exits BBDO, joins The One Club as APAC regional director
Tay Guan Hin exits BBDO, joins The One Club as APAC regional director
Posted on September 11, 2024
by Teddy Cambosa
In his new role, he will be responsible for elevating all of the club’s awards, programming, partnerships, and membership in the region, primarily focusing on growing the ONE Asia Creative Awards and supporting a thriving regional creative community. 
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prime video power of rings
Prime Video brings Middle-Earth to life in ‘The Rings of Power’ campaign with PivotRoots
Posted on September 11, 2024
by Aliza Carmona
Prime Video has teamed up with PivotRoots, a digital agency under Havas Media Network India, to launch an immersive campaign for the latest season of ‘The Rings of Power,’ inviting audiences to experience the magic of Middle-Earth.
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SIRIM QAS International’s Merdeka campaign focuses on celebrating kindness and unity
SIRIM QAS International’s Merdeka campaign focuses on celebrating kindness and unity
Posted on September 11, 2024
by Teddy Cambosa
In line with this year’s Malaysia Madani: Jiwa Merdeka theme, the film conveys the heartwarming story of how Cikgu Yam’s simple acts of kindness and generosity over the years are still remembered by those around her. The film was directed by Wayang Works, with Nadiah Hamzah as the director. 
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Pos Malaysia introduces ‘Shop in Shop’ concept with launch of 36th new store
Pos Malaysia introduces ‘Shop in Shop’ concept with launch of 36th new store
Posted on September 11, 2024
by Aliza Carmona
The new Pos Shop’s design features a post office within the store, a detail that transforms the retail experience of customers.
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F_N-dentsu-malaysia
Dentsu Malaysia named media agency of record for F&N Group
Posted on September 11, 2024
by Aliza Carmona
Fraser & Neave (F&N) Group in Malaysia has appointed dentsu Malaysia as its new media agency of record, following a highly competitive pitch.
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TBWA\Singapore, Samaritans of Singapore team up to address stigma of suicide, encourage change in conversation
TBWA\Singapore, Samaritans of Singapore team up to address stigma of suicide, encourage change in conversation
Posted on September 11, 2024
by Teddy Cambosa
The campaign is launched following World Suicide Prevention Day on September 10, and from 2024 to 2026 the theme is ‘Changing the Narrative on Suicide’ with the call to action ‘Start the Conversation’. This theme aims to raise awareness about the importance of reducing stigma and encouraging open conversations...
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Canva promotes workplace productivity in latest brand campaign
Canva promotes workplace productivity in latest brand campaign 
Posted on September 11, 2024
by Aliza Carmona
The campaign features seven Canva users from different industries, highlighting how they use the platform to achieve their professional goals.
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JLL says there’s no going back to outdated working methods in new campaign with BLKJ Havas
JLL says there’s no going back to outdated working methods in new campaign with BLKJ Havas
Posted on September 10, 2024
by Teddy Cambosa
JLL advocates for modern real estate solutions to overcome these challenges. The campaign is further supported by EDMs, guides, and a dedicated website, which all urge businesses to avoid reverting to inadequate office spaces and instead invest in innovative, effective workplace environments.
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X appoints Angela Zepeda as global head of marketing
X appoints Angela Zepeda as global head of marketing
Posted on September 10, 2024
by Aliza Carmona
With expertise in digital marketing, Zepeda has handled senior roles prior to gaining her post at X. 
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Klook appoints The Secret Little Agency as creative partner for global brand work
Klook appoints The Secret Little Agency as creative partner for global brand work
Posted on September 10, 2024
by Teddy Cambosa
The Secret Little Agency’s remit includes the development of a global brand strategy for marketing and communications, conceptualisation of global brand platforms and campaigns, as well as mapping opportunities for future experience pillars. 
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