Category: Marketing
The board game adapts the traditional Monopoly format by incorporating elements of the Formula 1 season calendar and race-day competition.
China – De’Longhi has appointed PHD as its media agency of record in China, tasking the agency with leading integrated media strategy and execution as the premium lifestyle brand looks to deepen consumer engagement in the market. Under the remit, PHD China will oversee integrated media strategy and planning;...
Hong Kong – MTR has introduced its first dedicated ambassador for the Light Rail network, “Light Rail Cutie”, alongside a series of community-focused campaign activations across Tuen Mun, Yuen Long and Tin Shui Wai. Developed in collaboration with Cheil Hong Kong, the rollout of the new Light Rail ambassador...
Manila, Philippines – Advertising agency TBWA\Santiago Mangada Puno has been appointed lead creative agency for Reckitt Mead Johnson Nutrition across ASEAN, following a regional pitch concluded late last year. The appointment covers the ASEAN creative mandate for the Enfagrow brand, as well as the Lactum...
South Korea – Starbucks Korea CEO Sohn Jeong-hyun has been dismissed following backlash over a promotional campaign that drew criticism for allegedly referencing painful moments in South Korea’s democratisation history. According to Korea JoongAng Daily, Shinsegae Group Chairman Chung Yong-jin ordered...
As of this writing, H&M currently operates six outlets across Singapore.
Hong Kong – Wellcome has launched a new campaign, “Love in Every Case”, aimed at positioning its Wellcome app as a key destination for case deals, highlighting value, convenience, and a wider product assortment to drive customer engagement and purchases. The campaign centres on framing case deals around...
Indonesia – PT Bank Danamon Indonesia Tbk (Danamon) has signed a memorandum of understanding with MUFG Bank to explore the potential integration of its operations with MUFG’s Jakarta branch, marking a move to strengthen the group’s banking presence in Indonesia. The proposed integration remains subject...
The appointment follows a competitive pitch process, concluded recently, facilitated by global consultancy Ebiquity.
Thailand – Honda, in partnership with Dentsu Thailand, has launched a new campaign aimed at improving motorcycle passenger safety through the introduction of ‘Inner Cap’ liners designed to address helmet hygiene concerns and encourage helmet use among passengers. The campaign introduces the Honda Inner...
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