Category: Marketing
KFC Thailand has partnered with popular character Butterbear to introduce ‘Nong Noey’ as the ‘Daughter of KFC Thailand.’
Hong Kong – Digital life insurer Blue has launched a new brand campaign that uses humour to depict the simplification of insurance processes through its online platform, while continuing to feature the tagline, “Choose Blue, insurance is that simple.” The campaign begins with a video advertisement that...
Alluri, who brings more than 20 years of leadership experience in marketing and communications across Asia, will oversee Tilt’s growth strategy in Singapore and key Asian markets.
Hong Kong – Private members’ club 1880 Hong Kong has reportedly closed its doors less than a year after its high-profile launch, with financial difficulties cited as the primary reason. According to a report by the South China Morning Post (SCMP), the club—an extension of Singapore’s 1880—ceased operations...
These tools will be used to build Malaysia’s tourism brand more effectively in the Chinese market, with a focus on providing a smarter, more seamless travel experience for Chinese tourists.
China – IPG Mediabrands has elevated two of its senior leaders to key regional roles, appointing Penny Chow as chief operating officer for Greater China and Jay Lee as executive creative director of MBCS Greater China. The dual promotion is part of the company’s efforts to strengthen collaboration across...
Set inside a Nando’s outlet, the video follows one such Nandoca as he pours his heart into the craft, surrounded by marinade, open flames, and the unmistakable energy of a kitchen that takes pride in its work.
The Singapore Repertory Theatre (SRT) has collaborated with TBWA\Singapore to bring the Macbeth experience on Roblox.
India – dentsu X India has been appointed to handle the integrated media mandate for Okaya Power Private Limited, a power solutions company based in India. The mandate was awarded following a multi-agency pitch and will be managed from dentsu X’s Gurugram office. Under the scope of the mandate, dentsu...
Beginning in 2026, PepsiCo’s broader beverage and snack portfolio will be featured across all Formula 1 Grands Prix, with exclusive pouring and supply rights.
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