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Marketing

Aussie telco Amaysim designates 72andSunny as creative agency

Shaina Teope | Aug 18, 2020-3

Amaysim is set to release a new campaign in the last quarter of the year, and they have appointed 72andSunny as its official ad agency.

Swiss brand Movado taps Chinese musician Ronghao Li as newest global ambassador

Shaina Teope | Aug 17, 2020-3

Ronghao Li will appear in the brand's global ad campaign, bearing the tagline, "Mastering your time in your way."

TCP Group unveils new Red Bull campaign, “Ni Zhen Niu” in China

Shaina Teope | Aug 13, 2020-3

TCP Group introduces new Red Bull drink in China, launches 'Ni Zhen Niu" campaign, with 'Going Beyond," and 'Limitless Potential" as its central message.

How to unlock regional opportunities and engage audiences with the right kind of insights: a marketer’s survival guide

MARKETECH APAC | Aug 11, 2020-3

Social media analyzing service Wisesight shares 7 methodologies that regional marketers can do to enhance their diversified game plans.

#MARKETECHMONDAYS: Jim Guzman, Network Head of Social Media of Dentsu Aegis Network PH

MARKETECH APAC | Aug 10, 2020-3

Get to know Jim Guzman as he shares his career journey and his mentor who made him back to the Philippines to build the social media capabilities of DAN PH.

Pricerite Group and HKBN enter a strategic business partnership

MARKETECH APAC | Aug 6, 2020-3

This strategic partnership allows the broad customer base of the two companies to enjoy a great number of premium offers.

GrabFood joins Shopback to address the shift of F&B consumers’ behavior in Singapore

MARKETECH APAC | Jul 29, 2020-3

GrabFood has officially launched on ShopBack, enabling 1.5 million ShopBack users in Singapore to enjoy cashback on their GrabFood orders.

#MARKETECHMondays: Mark De Joya, Head of Corporate Communications at Max’s Group, Inc.

MARKETECH APAC | Jul 25, 2020-3

Get to know Mark De Joya as he shares his career journey, his mentors, career tips and find out what he means by “Math + Meaning = Magic".

Navigating uncertainty with marketing measurement

MARKETECH APAC | Jul 23, 2020-3

Leah Pope, CMO at Datorama shares four key steps to building a measurement strategy that can guide marketers through this volatile time and into the future.

Influencer marketing in the new normal

MARKETECH APAC | Jul 9, 2020-3

Philippine influencer marketing expert, Ace Gapuz, shares influencer marketing tips on what you can do as a brand in these trying times.