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Category: Marketing

UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
Posted on May 30, 2025
by Aliza Carmona
Apparel brand UNIQLO Singapore is introducing its first touchpoint concept store, elevating customers’ shopping experiences.
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CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
Posted on May 30, 2025
by Teddy Cambosa
The initiative was launched in conjunction with Gawai Dayak and Pesta Kaamatan, major harvest festivals celebrated in East Malaysia, as a tribute to the cultural richness of the region.
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dentsu hk cafe de coral campaign
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
Posted on May 30, 2025
by Aliza Carmona
Hong Kong – Café de Coral has launched a new campaign in collaboration with dentsu Hong Kong, reviving a sense of nostalgia through its focus on family togetherness. Titled “Timeless Taste of Hong Kong”, the campaign underscores the brand’s long-standing role as a familiar presence in the...
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dentsu indonesia microlax buktupup
Dentsu Indonesia, Microlax introduce toilet-booking service for travellers seeking relief
Posted on May 30, 2025
by Aliza Carmona
Indonesia – Microlax has partnered with Dentsu Indonesia to launch BuktuPup, a peer-to-peer toilet rental microsite aimed at helping travellers locate and book private restrooms—addressing the ongoing challenge of accessing clean public toilets in tourist areas. Through the BuktuPup platform, travellers...
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MindNation, dentsu Philippines call on Filipinos to ‘Learn to Pause’ in calming campaign
MindNation, dentsu Philippines call on Filipinos to ‘Learn to Pause’ in calming campaign
Posted on May 30, 2025
by Aliza Carmona
Mental health organisation MindNation and marketing agency dentsu Philippines are encouraging Filipinos to ‘Learn to Pause’ in their latest campaign.
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Think global, speak local: Latest webinar to delve into strategies for regional communication success
Posted on May 30, 2025
by Teddy Cambosa
Done in partnership with Sinch, a communications platform as a service company, this webinar also aims to explore strategies to maximise engagement, boost response rates, and optimise the customer experience in this dynamic, mobile-first region.
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blinkit push envelope india
Plush and Blinkit deliver notices to homes in bold menstrual hygiene campaign
Posted on May 29, 2025
by Aliza Carmona
India – In a recent offline-first initiative, India-based femcare brand Plush has partnered with quick commerce platform Blinkit to use home deliveries as a medium for raising awareness around period comfort and menstrual stigma. Timed with Menstrual Hygiene Day, the campaign delivers what appears to...
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Burger King MY launches sizzling campaign for Angus Black Pepper Burger launch
Burger King MY launches sizzling campaign for Angus Black Pepper Burger launch
Posted on May 29, 2025
by Teddy Cambosa
From strategic planning and key creative development to production, everything was executed entirely in-house—culminating in a full-funnel rollout across both digital and physical touchpoints.
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Dani Bassil names as new CEO of M+C Saatchi Group AUNZ as Justin Graham steps down
Dani Bassil named as new CEO of M+C Saatchi Group AUNZ as Justin Graham steps down
Posted on May 29, 2025
by Teddy Cambosa
Dani brings a wealth of experience across a wide variety of marketing, advertising and digital capabilities.
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keane pearce shaw director electriclime
electriclime° adds director Keane Pearce Shaw to its roster
Posted on May 29, 2025
by Aliza Carmona
Australia – electriclime° has signed director Keane Pearce Shaw for exclusive representation across Asia and Australia-New Zealand (ANZ), adding to its roster a filmmaker known for high-energy, visually distinctive storytelling. Shaw brings a kinetic, character-driven approach to filmmaking, often blending...
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