Category: Marketing
In a region where culture, commerce, and communication styles intersect with intensity, agency leadership is far from one-size-fits-all. What’s needed is clarity of vision, the humility to listen, and the conviction to lead with values—qualities that define Delicia Tan’s approach to navigating three...
Indonesia – Kerry Group has opened a new office and expanded its Research, Development & Applications (RD&A) facility in RDTX Place, South Jakarta, aimed at supporting product development and food innovation efforts in Indonesia and other Southeast Asian markets. Kerry Group, a global food and...
The a la carte luxury approach also reveals Gen Z's preferences, highlighting the experiences and values they prioritise.
Based in Sydney, Blundell Jones will oversee strategy and growth while introducing LG’s premium Smart TV advertising capabilities and proprietary data solutions to local brands.
PHD, an Omnicom Media Group (OMG) agency, has been appointed to handle health club operator Virgin Active’s media business in Singapore and Thailand.
Metro Rail Transit Line 3 (MRT-3) commuters can now use Mastercard to pay fares, making way for smarter and more accessible transit experiences.
ACCC considers that the proposed acquisition would be unlikely to substantially lessen competition in the supply of media buying services and marketing and communications services.
Philippines – Locally, a Filipino blended juice drink brand under NutriAsia, has partnered with tennis sensation Alexandra “Alex” Eala for an upcoming campaign aimed at empowering and inspiring the next generation of Filipino youth. At 20, Eala has emerged as a global tennis figure and a source of national...
The campaign reinforces Maxis’ role as more than just a telco provider. It underscores the company’s mission to help individuals, families, and businesses make the most of the present as they pursue their ambitions — whether launching a business, exploring a creative pursuit, or staying connected with...
Communications technology group Singtel has launched its latest National Day film, honouring Singapore’s progress throughout the years.
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