Category: Marketing
Australia — Australia Post is strengthening its marketing capabilities through a new media agency of record, Accenture Song, as the organisation looks to leverage artificial intelligence (AI), data and technology to deliver more effective communications and marketing performance. Under the new agreement,...
Hong Kong – Fashion Walk has launched a neighbourhood-wide marketing initiative titled “Paterson Vibe”, bringing together local and international brands in Causeway Bay’s Paterson Street through a series of experiential activations running over several weeks from late May 2026. Positioned as a...
![[Brand Refresh] Dominos x Unbox Your Cravings](https://marketech-apac.com/wp-content/uploads/2026/06/Brand-Refresh-Dominos-x-Unbox-Your-Cravings.jpg)
Singapore – Domino’s Pizza Singapore has unveiled a refreshed brand identity and new regional platform, “Unbox Your Cravings”, as the pizza chain looks to sharpen its relevance among younger consumers and reposition itself around everyday indulgence. The refresh introduces a bolder visual system across...
Hong Kong – French luxury fragrance house Diptyque has unveiled an international communications platform marking the reinvention of its iconic classic candle, centring on a creative territory defined by suspended time, emotion, and sensory poetry. Titled “Light on, time off,” the campaign is positioned...
Perth, Australia — The Australian Cancer Research Foundation (ACRF) has appointed Mediahub and creative agency 303 to lead a new campaign designed to boost public awareness and drive donations to support life-changing cancer research. Following a competitive pitch process, the agency partnership will...
![[Creative Work] Allianz x Howatson+Company](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Allianz-x-HowatsonCompany.jpg)
Australia – Allianz Australia has launched the latest chapter of its “Care You Can Count On” brand platform, shifting focus toward the emotional realities of making an insurance claim and the customer service experience surrounding it. Created with Howatson+Company, the campaign aims to reinforce Allianz’s...
Malaysia – MARKETECH APAC has officially announced the finalists for the inaugural Content Marketing Awards Asia Pacific (CMAA) 2026, highlighting standout campaigns, brands, agencies, and individuals shaping the future of content-led storytelling across the region. Positioned as a celebration of dynamic...
Sydney, Australia — As part of its first-ever national effort to raise awareness around perimenopause and menopause, the Australian Government has launched the “Could This Be Perimenopause?” campaign, designed to shed light on the often-overlooked ‘inner voice’ of women navigating the transitional life...
![[Agency Appointment] Hakuhodo India x Jindal Stainless](https://marketech-apac.com/wp-content/uploads/2026/06/Agency-Appointment-Hakuhodo-India-x-Jindal-Stainless.jpg)
New Delhi, India – Hakuhodo India has been appointed creative agency for Jindal Stainless, taking on responsibility for the company’s marketing and advertising initiatives across India. Under the mandate, Hakuhodo India will oversee brand strategy, creative development, consumer campaigns, and retail...
For Tu Thai, one of the most significant milestones of her tenure was creating a cohesive brand architecture that could unite every aspect of Techcombank's business under a single vision.
![[Activation] CANON Singapore 20 years](https://marketech-apac.com/wp-content/uploads/2026/07/Activation-CANON-Singapore-20-years.jpg)