Category: Marketing
Key will assume the dual role on October 1 and will be based in Singapore, reporting to Allison Worldwide CEO Jonathan Heit. She brings more than 20 years of experience in strategic communications and leadership across the region.
Singapore — Ebiquity has recently named Deanson Lee as its new general manager for Southeast Asia, a move that is part of the company’s strategy to strengthen its regional leadership and meet the rising demand for sophisticated media performance solutions. Appointed on August 19, Lee will join Ebiquity...
Singapore — South Korea’s instant noodle brand Nongshim is rolling out a tie-in of limited-edition products tied to Netflix and Sony’s animated hit ‘K-Pop Demon Hunters,’ tapping into the film’s surge in global popularity. Special edition cup noodles, modelled after the bowls slurped by Rumi, Mira, and...
Manila, Philippines — The Department of Trade and Industry (DTI) confirmed that its latest investigation into the Jollibee “Burger Blowout Promo” showed fraudulent attempts of alleged exploiting fake names and even artificial intelligence (AI) – generated names, during the raffle’s third week draw. ...
Singapore – ViewQwest has appointed enterprise technology veteran Peter Molloy as its new chief growth officer (CGO), tasked with driving the company’s group enterprise business and expansion across Asia Pacific. Based at the group’s Singapore headquarters and reporting directly to the CEO, Molloy will...
The brand space is positioned as a stop for both international travellers passing through Changi Airport and local visitors.
Malaysia — South Korea’s fast-food giant Lotteria is entering the Malaysian market, marking a significant step in its global expansion strategy. Parent company Lotte GRS Co. has signed a master franchise agreement with local retail player Serai Group, granting it the rights to operate and sub-franchise...
Singapore – A new report from global media investment company Magna Global has indicated the ‘resilience’ of the advertising market in the Asia-Pacific region, with a 7.8% ad growth standout for India alone. The June report showed this as “above-average ad spend resilience” or a significant...
Hong Kong – DFI Retail Group, the operator of Wellcome, Mannings, and 7-Eleven, is reportedly preparing staff layoffs as part of efforts to sustain its business amid rising retail costs. According to the South China Morning Post, CEO Scott Price informed employees in an internal email that the company...
Malaysia — Malaysian specialty coffee chain ZUS Coffee has officially entered the Thailand market, opening two new outlets in Bangkok as part of its ongoing Southeast Asia expansion strategy. The new stores are located at Varnit Place Aree, a popular lifestyle hub, and Baan Kampu Asoke on Sukhumvit 21...
