Category: Marketing
The initiative also extends into the wider MTR network, with displays set up in the digital zone at Admiralty station on the East Rail Line, as well as on the bulkhead LED screen in the arrivals hall at Lo Wu station.
London, United Kingdom – WPP is moving toward a series of key global leadership appointments, aiming to enhance client solutions and foster growth across its network. The restructuring includes the appointment of Devika Bulchandani as WPP chief operating officer and Laurent Ezekiel as global CEO of Ogilvy...
The campaign, directed by Sanjay De Silva of Division, is part of Google’s creative platform, ‘More’s Possible’. It focuses on how researchers, doctors, and scientists are using AI to address health challenges.
United States – Nike has reintroduced its “Just Do It” slogan to a new generation with the launch of its latest campaign, “Why Do It?”, which is designed to connect with young athletes. The campaign aims to re-frame greatness as a choice, rather than an outcome, with an anthem...
In a stock disclosure to SGX, FJ Benjamin said the exit is expected to have a material financial impact on the Group, given the significance of Guess within its brand portfolio.
Bengaluru, India — As part of Papa Johns India’s market entry preparation, the pizza company tapped Dentsu as its integrated agency partner for creative, media, and PR. Set to open in Bengaluru, Dentsu is set to lead the brand’s communications strategy through a multi-agency approach with Dentsu...
US – Nike and Spotify have expanded their partnership with the launch of ‘Make Moves’, a global campaign encouraging teen girls to stay active through music. The initiative builds on a pilot in the UK and is now rolling out across Europe, the Middle East, Africa, and the US. The concept is straightforward:...
Hong Kong – International travel, lifestyle, and accessories brand TUMI has introduced “Icons Tested,” a campaign that explores what it means to be iconic. The campaign is presented through the perspectives of McLaren Formula 1 driver Lando Norris and professional golfer Nelly Korda. It draws the...
Singapore – Singapore Airlines (SIA) has introduced a new in-flight safety video that presents essential safety features while showcasing Singapore’s landmarks, neighbourhoods, and communities. Created in collaboration with the Singapore Tourism Board (STB), the video features SIA cabin crew at locations...
The initiative positions Accor hotels as the preferred choice for both players and fans, drawing on footy culture and humour to connect with audiences.
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