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Category: Featured

Bumble-I-Am-Vaccinated-Feature-Singapore
Bumble introduces in-app ‘I’m vaccinated badge’ in Singapore
Posted on July 19, 2021
by Teddy Cambosa
The new feature enables Bumble users to take pride in their participation to the local vaccination campaign in their area.
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avid collective
Avid Collective launches new proprietary marketing platform, ‘AVA’
Posted on July 19, 2021
by Kathleen Murata
Avid Collective has launched a new automation and analytics platform called 'AVA' across its entire network of digital media brands.
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Emplifi-Social-Media-Emoji-Brand-Usage
What are the most-used emojis by SG brands on social media?
Posted on July 16, 2021
by Teddy Cambosa
Emplifi's emoji findings comes in observance of World Emoji Day, and proves a new element brands use on social media.
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Survey shows shoppers more likely to try a new brand during a mega sale event
Survey shows shoppers more likely to try a new brand during a mega sale event
Posted on July 16, 2021
by MARKETECH APAC
Mega sales events have surpassed its own nature. On e-commerce, said type of 'event' has become a celebration of consumers' buying power.
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ZALL STRATEGIC REBRAND
B2B e-commerce group in China, ZALL, aims for global name with strategic rebrand
Posted on July 16, 2021
by Kathleen Murata
ZALL's strategic rebrand aims to create an open and interconnected B2B trading ecosystem between China and ASEAN.
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Danone-Malaysia-Shopee-Regional-Campaign
F&B company Danone to inspire healthier choices with Shopee regional campaign
Posted on July 16, 2021
by Teddy Cambosa
Danone will kick its Shopee regional campaign in Malaysia, in line with the upcoming 'Super Brand Day'.
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publicis groupe citrusad
Publicis Groupe signals new gen of identity-led retail media through acquisition of tech platform CitrusAd
Posted on July 16, 2021
by Kathleen Murata
Publicis Groupe's acquisition of CitrusAd aims to create the industry-first global retail media offer based on real identity.
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Giftee-Malaysia-Mekong-Communications-Vietnam-Venture
Giftee MY, Mekong Communications announce joint venture in Vietnam
Posted on July 16, 2021
by Teddy Cambosa
The new joint venture Giftee Mekong will tap into Vietnam's expanding retail and F&B market for servicing
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tiktok gov sg
TikTok urges Singaporean youths to get vaccinated via Gov.sg tie-up
Posted on July 16, 2021
by Kathleen Murata
TikTok encourages the Singaporean youths to get vaccinated through Gov.sg's vaccine education campaign, #IGotMyShotSG.
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Twilio-Live-Streaming-Feature-Cloud-Communication
Cloud comms platform Twilio launches new cloud-based live streaming solution
Posted on July 16, 2021
by Teddy Cambosa
Twilio Live caters to the growing number of brands looking to venture into live-streaming as a new engagement channel.
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