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Category: Featured

RHB-Bank-A-Spark-for-Change
RHB Bank’s latest CNY campaign sparks ‘hope’ for sustainable progress
Posted on January 17, 2022
by Kathleen Murata
The Chinese New Year campaign by RHB is based on a true story about 10 children who became an inspiration for an entire fishing village.
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Heineken-Lao-Star-Grill-Pan
Heineken Lao aims to promote a safer celebration—through a new grilling pan
Posted on January 17, 2022
by Teddy Cambosa
The 'Star Grill Pan' by Heineken Lao aims to celebrate the tradition of 'Mu Kra Tha' within the comfort of their own homes during festivities.
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Beauty & Lifestyle Platform Clozette is now TheBeauLife
Beauty & Lifestyle platform Clozette is now TheBeauLife
Posted on January 17, 2022
by MARKETECH APAC
The rebrand by the SG-headquartered lifestyle content platform is said to be an answer to the evolving needs and interests of the consumer.
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CIMB-Break-free,-bank-differently
CIMB unveils new brand direction, launches two brand films
Posted on January 17, 2022
by Kathleen Murata
The new brand films by CIMB, alongside BBDO Singapore, aim to highlight the bank's new brand direction – ‘Break free, bank differently’.
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OMG-Malaysia-Key-Appointments
OMG Malaysia announces two new key leadership appointments
Posted on January 17, 2022
by Teddy Cambosa
The key appointments are part of OMG Malaysia's vision to continue strengthening its presence within the region as a media agency powerhouse.
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Denstu-Singapore-Mascaren-Lacombe-Techinamurthi
dentsu Singapore announces new senior appointments
Posted on January 17, 2022
by Kathleen Murata
The new senior hires by dentsu Singapore include Preeti Mascarenhas, Florian Lacombe, and Prema Techinamurthi.
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Hivestack-Alfaxmedia-Partnership-Hong-Kong
Hivestack tapped by healthcare media Alfaxmedia for DOOH inventory offering
Posted on January 17, 2022
by Teddy Cambosa
Said partnership comes after Alfaxmedia’s plans to grow its network coverage by 20% in 2022, and make its healthcare media available exclusively via the Hivestack SSP.
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Carousell Group’s ad arm launches adtech for recommerce
Carousell Group’s ad arm launches adtech for recommerce
Posted on January 17, 2022
by MARKETECH APAC
The platform will deploy DSP adtech and will be powered by the buying, selling, and search data signals generated from Carousell Media Group's wide monthly user count.
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Blueseed Group invests 7-figure sum in startup online retailer
Blueseed Group invests 7-figure sum in startup online retailer
Posted on January 17, 2022
by MARKETECH APAC
The Group said it will help with the transformation of the online retailer into Vietnam’s next retail champion.
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Abigail-Dawson-Enero-Group
Ex-Special Group Abigail Dawson named as new group comms director for Enero
Posted on January 17, 2022
by Kathleen Murata
Abigail Dawson will be leading communications and brand marketing for creative agency BMF, digital creative agency Orchard, and Enero Group.
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