Category: East Asia
The campaign by insurance firm Shinhan Life aims to target the Gen MZs by debuting 'Rozy' – the country's virtual human.
China’s mobile-first ad platform Nativex has unveiled its revamped ‘XploreChina’ initiative – a one-stop mobile marketing solution.
Sony Music's latest project involves a search for 50 new VTuber talents for their virtual entertainment project.
London-based digital OOH marketplace VIOOH to expand to urban Hong Kong through JCDecaux Cityscape programmatic advertising inventory.
Wunderman Thompson reports that China's stance in e-commerce has been profound, and a source for inspiration globally.
Leanne Bowles is appointed as the general manager for Xaxis in Japan.
Song Joong-Ki the face to launch new range of credit cards by Standard Chartered, Mastercard, Cathay
Actor Song Joong-ki stars in a new ad, in line with the launch of a new card series by Standard Chartered, Cathay, and Mastercard.
Uber Eats' TIBE platform quickly grew into popularity due to its use of sarcasm, anchoring its humor to the featured famous star's idiosyncrasy.
The appointment of The Hoffman Agency is effective by Microsoft starting 1 July.
'Cathay', the new airline's travel lifestyle brand, combines the services of Cathay's loyalty programs and flight miles program.
