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Category: East Asia

Nike-Grind-Court-Hong-Kong-Sustainability
Nike HK unveils first-ever local grind court—made from 20k pairs of used sneakers
Posted on June 11, 2021
by Teddy Cambosa
The Nike Grind Court in Hong Kong is one of the projects by Nike that merges the message of sustainability and physical activity for all.
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hktdc gogba one-stop platform
HKTDC launches one-stop platform for SMEs to tap into GBA biz
Posted on June 11, 2021
by Kathleen Murata
The new one-stop platform by Hong Kong Trade Development Council aims to provide Greater Bay Area access to SMEs.
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Greater-Bay-Area-Retailers-KPMG-GS1-HSBC-Study
About 73% of Greater Bay Area retailers applying localized digital strategies: report
Posted on June 11, 2021
by Teddy Cambosa
The latest study by KPMG, GS1 and HSBC shows that retailers in the Greater Bay Area shows how much there is in store for these merchants to develop to their digital strategies.
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Octopus-Card-Limited-Support-Scheme-Hong-Kong-SMBs
Payment systems Octopus aids HK SMBs' digital transformation with latest support scheme
Posted on June 11, 2021
by Teddy Cambosa
Octopus aims that with its latest scheme, there will be a heightened interest to SMEs in Hong Kong, especially those with a long cultural history background.
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Vpon-Hivestack-Partnership-Hong-Kong-Taiwan-DOOH
Big data Vpon, adtech Hivestack to advance data-driven DOOH targeting in HK, Taiwan
Posted on June 10, 2021
by Teddy Cambosa
The partnership combines Vpon's data capabilities and Hivestack's programmatic advertising experience.
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wunderman thompson hk sheungyan lo
Wunderman Thompson moves APAC creative head Sheungyan Lo to focus on HK team
Posted on June 10, 2021
by Kathleen Murata
Creative veteran Sheungyan 'Mayan' Lo joins Wunderman Thompson Hong Kong as its new chief creative officer.
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axa hk local hero campaign
AXA kicks off ‘local hero’ campaign series for environmental awareness
Posted on June 8, 2021
by Kathleen Murata
AXA Insurance in Hong Kong and Macau has released the first video for its local hero campaign series called 'Know you Can'.
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Edelman-Pully-Chau-President-Greater-China
Edelman sees Pully Chau take helm of agency’s president role in Greater China
Posted on May 31, 2021
by Teddy Cambosa
Chau will also the business of various Edelman offices in Taiwan and Hong Kong aside from their mainland offices.
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Brightcove-Alibaba-Video-Content-Delivery-Partnership-China
Brightcove now enables video content delivery to China via Alibaba team-up
Posted on May 26, 2021
by Teddy Cambosa
Brightcove, through Alibaba Cloud, now allows businesses in China to stream online content with the worry of media restrictions
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IAS Japan manga
IAS comicizes ad verification awareness for JP marketers through manga series
Posted on May 14, 2021
by Kathleen Murata
Global ad verification agency IAS has released its first manga series to promote ad verification awareness among Japanese marketers.
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