Category: APAC
Last quarter, advertisers threw away $77.1m from their ad spend budgets, which represents an average of 40% wastage across total audited media spend, compared to more than $104 million between January and March 2023.
The survey found that 58% of respondents were unsure where they could redeem their loyalty points, while 56% were unaware of the value of their accumulated points.
Australia – Attention measurement and optimisation platform Playground xyz has announced a partnership with global adtech PubMatic. Said partnership aims to allow advertisers to create bespoke, high-attention marketplaces within the sell-side platform. Playground xyz’s attention intelligence platform...
Titled “The Future of Customer Engagement: Harnessing the Power of AI”, the webinar aims to impart valuable insights to marketers to harness the full potential of AI and stay ahead in the ever-evolving landscape of customer engagement.
To address concerns regarding data ownership and the impact on confidential research data and PI information, earlier this year OpenAI developed a proprietary AI research assistant utilising the ChatGPT algorithm.
Australia – Hotwire Global Communications, the global technology communications and marketing consultancy, has taken a significant step towards its presence in the Asia Pacific (APAC) region by fully integrating GetIT, a top B2B technology marketing agency. This integration follows Hotwire’s acquisition...
By leveraging Azerion’s exclusive ad formats and proprietary SSP in conjunction with Flashtalking’s diverse data inputs, advertisers can now deploy dynamic creative across high-impact, standard display, video, and gaming environments through managed services and programmatic buys, at scale.
This collaboration between Coca-Cola and Riot Games marks the first time that Coca-Cola has partnered with a gaming company to create and release an all new flavor.
Both solutions aim to reinforce the agency’s commitment to establish meaningful connections with modern creativity between brands & consumers, through the use of technology to reinvent the future.
By entering these territories, the company aims to offer its array of technology solutions to local businesses, fuelling their growth and fostering success.
