Category: APAC
When discussing sustainability in the marketing context, many brands mistakenly confine it to corporate responsibility initiatives, ESG reporting, and short-term campaigns. Traditionally, marketing has been a powerful tool for driving commercial growth by influencing consumer behaviour.
India – Landor has strengthened its Asia-Pacific leadership team with the appointment of Geet Nazir as managing director for India and Joël Céré as managing director for Southeast Asia, reinforcing its commitment to brand transformation and regional growth. Based in Mumbai, Nazir has a strong track record...
In MARKETECH APAC's latest What's NEXT in Marketing interview, Joyce Seah, Head of Client Success, APAC at Quantcast, explores the role of AI in programmatic advertising.
Endowus worked with Twilio to implement various security measures to safeguard its ecosystem and comply with regulations. In particular, the platform needed an advanced verification solution to mitigate the increasing risks associated with bot sign-ups and fraudulent activities.
By understanding these complexities and implementing tailored engagement strategies, organisations can position themselves as market leaders in the era of digital personalisation.
We recently sat down with Margaret Key, chief executive officer at MSL APAC for our latest Agency Leadership Decoded interview, as she shares her guiding principles of leadership and her outlook on MSL’s growth in the region.
Kris brings years of enterprise and account experience from mParticle, PagerDuty, and Dropbox in Australia. Kris most recently led a team that drove sales, partnerships and operations and was focused on enhancing customer satisfaction and market presence in APAC.
For Laura, driving performance equates to driving efficiency and outcomes, helping advertisers reduce media waste and safeguard brand equity in the evolving media landscape.
This year, three leaders in the tech space are reinforcing the importance of accelerating action for gender equality in the sector: Caitlin Stephens (Head of HR at Eagle Eye), Rebecca Taylor (Senior Sales Manager Nexxen - Australia), and Susan Hill (Vice President, People at Amperity).
VML has also noted that moving forward, Yi-Chung Tay, previously co-CEO along with Audrey, will assume the role of CEO, leading VML APAC into its next chapter.
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